Marketing Specialist- Beauty

Aquent is partnering with a leading, fast-paced retail organization that is deeply committed to delivering exceptional consumer experiences. This company is at the forefront of shaping trends and connecting with a broad audience through innovative products and compelling storytelling. They are seeking passionate individuals to contribute to their mission of creating impactful and memorable brand moments.

Are you ready to make a significant impact in the dynamic world of beauty marketing? We are thrilled to be seeking a **Marketing Specialist** to join a growing Beauty category within a prominent retail organization. This newly created role is an incredible opportunity to be at the heart of transforming strategic vision into captivating consumer-facing campaigns. You'll be instrumental in shaping how beauty products come to life across every customer touchpoint, driving growth and ensuring a consistent, compelling brand narrative. If you thrive in a collaborative environment and are eager to see your work directly influence consumer engagement, this is the perfect role to accelerate your career!

What You'll Do

• Support the development and execution of marketing strategies designed to drive growth within the Beauty category.
• Help identify opportunities to strengthen category storytelling based on consumer trends, cultural moments, competitive activity, and business priorities.
• Serve as a key liaison between Marketing, Merchandising, Creative, and channel teams, fostering seamless collaboration.
• Translate category priorities into clear, compelling consumer-facing marketing messages and campaigns.
• Support high-priority Beauty launches, promotional moments, and frequent seasonal initiatives.
• Partner with dedicated channel teams across email, SMS/push, social, digital, paid media, and other consumer touchpoints to support campaign execution.
• Provide strategic guidance around messaging, imagery, timing, and prioritization to ensure campaigns effectively represent the Beauty category.
• Coordinate marketing and creative asset requests, ensuring all teams have the necessary resources for successful execution.
• Maintain consistency in Beauty storytelling across all channels, reinforcing brand identity.
• Identify opportunities to optimize marketing already in market or introduce new approaches within individual channels.
• Support marketing priorities across a fast-moving retail calendar with frequent product launches and seasonal updates.
• Manage priorities across multiple seasons simultaneously, partnering with teams on current initiatives while also planning for upcoming seasons.
• Support go-to-market planning from initial briefing through in-season execution.
• Develop and maintain marketing briefs, presentations, seasonal materials, and other tools used to align cross-functional teams.
• Help answer day-to-day prioritization questions and keep initiatives moving forward across multiple stakeholders.
• Monitor category and campaign performance to identify opportunities for optimization.
• Support test-and-learn initiatives, emerging trends, product opportunities, and timely cultural moments.
• Contribute to hindsight and performance analysis and help translate learnings into actionable recommendations.
• Partner with channel teams to identify opportunities to adjust messaging, imagery, or storytelling based on business and consumer needs.

Candidate Profile

You are a proactive, highly organized, collaborative marketer who understands how to move between strategy and execution. You are comfortable being the central point of contact across multiple teams and can confidently provide a point of view on how a category should show up to consumers. You can balance immediate in-season needs with future seasonal planning, manage competing priorities, and keep cross-functional partners aligned. Most importantly, you are curious about the consumer and passionate about creating relevant, compelling brand and product storytelling.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Approximately 2-3 years of relevant marketing experience.
• Experience within retail, category marketing, product marketing, brand marketing, or integrated marketing strongly preferred.
• Experience supporting cross-channel or omnichannel marketing initiatives.
• Strong cross-functional collaboration skills with the ability to work effectively across Marketing, Merchandising, Creative, and channel teams.
• Ability to manage multiple projects, seasons, deadlines, and stakeholder priorities simultaneously.
• Strong organizational skills and attention to detail.
• Excellent written, verbal, and presentation skills.
• Ability to combine creative thinking with an execution-focused mindset.
• Comfortable working in a fast-paced environment where priorities may evolve quickly.
• Proficiency with presentation tools such as Microsoft PowerPoint and/or Keynote.

Nice-to-Have Qualifications

• Beauty marketing experience is a strong plus.
• Fashion, lifestyle, or other consumer retail experience.
• Experience working within a seasonal retail calendar or across multiple product launches or seasonal updates.
• Understanding of consumer trends, cultural moments, and competitive landscapes.
• Experience using performance results or consumer insights to inform marketing recommendations.
• Experience supporting promotional storytelling and product launches across multiple customer touchpoints.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.