Retail Media Manager

Spectrum Brands' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.

Spectrum Brands is seeking a Retail Media Manager - Global Home Care to lead enterprise retail media strategy, investment, and performance across key retail partners including Amazon, Walmart, Home Depot, Lowe's, and emerging retail media platforms.

This role sits at the center of commercial growth, responsible for translating category, shopper, and retailer insights into integrated, performance-driven retail media plans. The Manager will oversee a significant media investment portfolio and manage one direct report, ensuring strong execution, accountability, and development.

A critical component of this role is leveraging advanced retail data and measurement tools-including Amazon Marketing Cloud (AMC) and Walmart Luminate-to inform planning, optimize performance, and drive more precise audience targeting and investment decisions.

This highly cross-functional role partners with Brand, Sales, eCommerce, Analytics, and Finance teams to ensure retail media strategies directly support Joint Business Planning (JBP) priorities and deliver measurable business outcomes.

Leadership & Team Management

• Manage and develop one direct report, providing clear direction, coaching, and performance feedback
• Establish strong accountability across planning, activation, and reporting deliverables
• Foster a culture of proactive ownership, continuous improvement, and data-driven decision-making
• Build team capability in retail media strategy, platform expertise, and advanced analytics utilization

Retail Media Strategy & Planning

• Own enterprise retail media strategy across Amazon, Walmart, Home Depot, Lowe's, and emerging RMNs
• Translate business priorities, category dynamics, and retailer goals into holistic media plans aligned to revenue and share growth
• Lead full-funnel retail media planning, balancing onsite search, display, DSP, and offsite activation
• Identify scalable opportunities across brands within the Global Home Care portfolio

Data-Driven Planning & Measurement (AMC + Luminate)

• Leverage Amazon Marketing Cloud (AMC) to:




• Analyze path-to-purchase and audience overlap
• Identify high-value customer segments and retargeting opportunities
• Inform budget allocation across Amazon Search, DSP, and Streaming TV
• Develop test-and-learn agendas to improve incrementality and efficiency




• Utilize Walmart Luminate to:




• Analyze category, shopper, and SKU-level performance trends
• Identify whitespace opportunities across assortment and media support
• Inform seasonal investment strategies and promotional alignment
• Optimize share of voice and competitive positioning within Walmart




• Translate insights from AMC and Luminate into clear, actionable media plans and optimization strategies

Activation Oversight & Performance Optimization

• Oversee in-platform activation across key retail media platforms, ensuring best-in-class execution
• Partner with internal teams and agencies to:




• Optimize campaigns against KPIs (ROAS, sales, share, new-to-brand)
• Ensure alignment between media strategy and retailer algorithms/search dynamics




• Implement rigorous test-and-learn frameworks to continuously improve performance

Cross-Functional Collaboration

• Partner closely with Sales and Brand Media teams to align media with JBP priorities and retailer strategies
• Collaborate with Brand teams to align messaging, creative, and campaign objectives
• Work with Analytics teams to integrate retail media performance into broader measurement frameworks (MMM, MTA)
• Support line reviews and JBP discussions with data-backed media insights and recommendations

Budget Management & Forecasting

• Own retail media investment across assigned retailers, ensuring efficient allocation and pacing
• Partner with Finance on forecasting, accruals, and budget tracking
• Ensure transparency into performance and investment trade-offs across platforms

Reporting & Insights

• Lead retail media reporting across platforms, synthesizing performance into clear, executive-ready insights
• Translate data into strategic recommendations that influence future investment decisions
• Establish standardized reporting frameworks across retailers and platforms

• Bachelor's degree in Marketing, Business, Analytics, or related field preferred
• 5-7+ years of experience in retail media, eCommerce media, or digital performance marketing
• Experience managing campaigns across Amazon Ads, Walmart Connect, and other retail media networks
• 1+ years of people management experience (direct report management preferred)

• Strong expertise in retail media strategy across major RMNs
• Deep understanding of Amazon and Walmart ecosystems, including search, display, and DSP
• Proven ability to translate data (AMC, Luminate, platform reporting) into actionable insights
• High level of ownership, accountability, and attention to detail
• Strong cross-functional collaboration and communication skills
• Ability to manage complexity across multiple retailers, brands, and priorities
• Strategic thinker with a bias toward action and performance outcomes

Working conditions are normal for an office environment. Open to a remote employee.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.