Director of Revenue Generation Marketing

Aquent is partnering with a prominent professional services firm, renowned for its innovative approach and commitment to driving measurable commercial outcomes. This is an unparalleled opportunity to make a profound impact, shaping the future of revenue generation and defining the strategic direction for sales and marketing functions. You will be instrumental in building a new playbook, leveraging cutting-edge AI and data analytics to unlock unprecedented pipeline growth and establish new benchmarks for success.

About the Role

We are seeking a visionary leader to spearhead an integrated B2B go-to-market strategy, driving predictable revenue across sales organizations. This pivotal role is designed for a hands-on executive who thrives on unifying marketing, business development, and sales operations. You will be at the forefront of leveraging AI-driven processes, sophisticated data analytics, and performance marketing to accelerate pipeline growth, with an unwavering focus on measurable commercial results over traditional brand-building initiatives. This is a unique chance to build a foundational playbook and establish a long-term growth trajectory within a dynamic environment.

What You'll Do

• Design and execute comprehensive end-to-end B2B Go-To-Market (GTM) strategies to achieve ambitious revenue targets.
• Optimize multi-channel demand generation efforts and enhance pipeline velocity through innovative approaches.
• Architect Sales & Marketing alignment and develop robust Revenue Operations (RevOps) frameworks.
• Implement AI-driven marketing and sales enablement automation, including advanced lead scoring, market intelligence, and prospect research.
• Manage funnel analytics, CRM systems, create insightful KPI dashboards, and drive accurate revenue forecasting.
• Lead and build high-performing teams, integrating onshore, offshore, and AI resources to maximize efficiency and impact.
• Represent the organization with a senior executive presence when engaging with clients, prospects, and industry associations.

Must-Have Qualifications

• 10+ years of progressive leadership experience in revenue generation marketing.
• Demonstrated expertise in end-to-end B2B Go-To-Market (GTM) strategy development and execution.
• Proven ability in multi-channel demand generation and optimizing pipeline velocity.
• Strong background in Sales & Marketing alignment and designing Revenue Operations (RevOps) frameworks.
• Experience implementing AI-driven marketing and sales enablement automation (e.g., lead scoring, market intelligence, prospect research).
• Proficiency in funnel analytics, CRM management, KPI dashboard creation, and revenue forecasting.
• Exceptional performance-driven team leadership and team building skills, including managing diverse resource models (onshore, offshore, AI).
• A senior executive presence, comfortable engaging with clients, prospects, and industry associations.
• Industry experience within Professional Services (e.g., Consulting, Big Four, or Technology Services).
• Bachelor's degree in Marketing, Business Administration, Finance, or a related field (or equivalent senior professional leadership experience).

Nice-to-Have Qualifications

• Hands-on experience scaling revenue within a highly matrixed, fast-paced environment.
• Event leadership and external presentation skills at industry forums and associations.