The Regional Sales Manager has primary responsibility for achieving the Holt Cat machine sales department's short and long-term strategic plans in alignment with the company's Vision, Mission, and Values. The person in this position will be focused on overall customer satisfaction within their region while collaborating with all stakeholder groups to achieve win-win outcomes and corporate objectives through developing, monitoring, promoting, and implementing the department's strategic plan with their sales team. This individual evaluates, allocates, and directs the human, physical, and financial resources within their sales region on behalf of the machine sales department. The successful candidate will demonstrate strong strategic planning, and tactical execution skills with a demonstrated passion for personal and team development to leading to successful outcomes for internal and external customers in alignment with Holt Cat's core business values.
The incumbent in this position is expected to model the following practices daily:
1) Demonstrate alignment with the company's mission and core business values 2) Collaborate with key internal/external resources
3) Participate in ongoing self-development
4) Execute results
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Department
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Machine Division (MAC)
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Employment Type
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Full Time
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Location
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Georgetown
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Address
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2101 Airport Road, Georgetown, Texas, 78628
Open in Google Maps
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Workplace type
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Onsite
Essential Functions
Models, promotes, reinforces, and rewards the consistent use of HOLT's Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission
Takes corporate goals and scales them to region, store, and sales rep . Develops effective strategies and tactics to achieve the corporate objectives at the individual customer, sales representative, and regional level
Ensures the growth and maintenance of healthy business relationships with Holt customers on behalf of the Holt enterprise within assigned region
Understands customer needs, company capabilities, and builds win-win strategies
Hires, trains, influences, develops, and evaluates an effective sales team that consistently exceeds productivity targets, demonstrates teamwork, and delivers Legendary Customer Service
Evaluates sales coverage on an on-going basis, reviewing the number of reps, and developing the reps. Assigns sales territories and customers to sales representatives to optimize success of the organization
Regularly meets with clients in coordination with the sales team to assist with sales presentations, resolve customer concerns, build customer relationships, expand company capabilities, and develop sales reps
Conducts market analysis to determine customer needs, price schedules, discount strategies, opportunities for additional Holt offerings, and the competitive landscape
Works with Marketing to successfully execute advertising and promotion plans
Represents company within trade associations, partners, and vendors to promote products and to assist with product and go-to market strategy development and execution
Analyzes and controls expenditures of region to meet short and long term company objectives in conformance with budgetary requirements
Monitors and evaluates the business activities and products of the competition
Works safely always and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
Performs other duties as assigned
Knowledge, Skills, and Abilities
Exceptional customer service and relationship building skills focused on customer retention, new customer acquisition, and growth
Exceptional interpersonal skills to engage, exchange information, influence and train customers, sales team, peers, partners and vendors
Excellent oral and written communication skills
Excellent formal presentation skills before both small and large groups
Excellent self-management, multi-tasking, and organizational skills
Excellent understanding of corporate and department goals and successfully executing those at the regional, and customer level
Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to situations
Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data
Ability to coach, develop, and mentor sales and other company personnel
Ability to effectively work with all levels of personnel within both the organization and customer operations
Ability to understand the implications of new information for both current and future problem-solving, opportunity capture and decision-making
Ability to perform mathematical computations such as percentages, fractions, addition, subtraction, multiplication, and division quickly and accurately
Ability to work independently and effectively within a team in a fast-paced, high-volume environment with emphasis on accuracy, timeliness, and achievement of goals
Ability to read, analyze, and interpret professional journals, technical procedures, or governmental regulations
Strong technical aptitude and understanding of construction equipment, its application, and the construction industry
Strong listening and questioning skills to effectively understand verbal and non verbal communication. Ability to listen to and understand information and ideas presented through spoken words and sentences as well as the unsaid messages of others
Advanced computer skills to include Excel, Word, PowerPoint, Sales Force, and Microsoft Dynamics
Requirements
Education and Experience:
Bachelor's degree in Business or related field required
Six years of work-related skill, knowledge, or experience required
Driven and results oriented; customer focused, business development, KPIs, and executes on market expansion to meet corporate targets
Supervisory Responsibilities:
Responsibilities include, but are not limited to interviewing, hiring, and training employees; planning, assigning, and directing work; coaching and development; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Travel:
Up to 10% travel
Valid driver's license
Physical Requirements:
To perform this job successfully, an individual must be able to perform each job duty and responsibility satisfactorily; Reasonable accommodations may be made to enable individuals with disabilities to perform job duties and responsibilities
This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets, etc.
This role frequently communicates with others, must be able to exchange accurate information in these situations
Routinely reacts to visual, auditory, and other signals, including alarms and instructions, and is required to visually inspect work
Work Environment:
Working conditions are primarily indoors in a professional office environment
Occasionally works outdoors with possible exposure to temperature variations, damp/wet surfaces, hazardous materials, flammable liquids, high noise areas, dust, and unfavorable fumes and vapors
Frequently works at fast pace with unscheduled interruptions
Disclaimer:
Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.
About HOLT CAT
HOLT Group is a renowned, family-owned company with a legacy spanning nearly a century. As a powerhouse across several industries, including heavy machinery, construction, consulting services, training, and technology, we prioritize people and values. Our commitment to a Values-Based Leadership approach has led to trusted partnerships and collaborative endeavors. At the heart of our operations is HOLT CAT, the largest Caterpillar dealership in the nation, along with other companies focused on industrial & commercial selling, energy, technology, and training & development. We excel in selling, servicing, leasing, and renting top-of-the-line industrial machinery and are dedicated to powering the construction and industrial spaces with superior equipment. Moreover, we empower construction and development with advanced technology, along with bringing technical skills and Values-Based Leadership to individuals and companies seeking sustainable growth. If you're seeking a fulfilling career, explore our job opportunities at HOLT Group and join our values-driven team. Apply Now
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HOLT CAT
Jul 24, 2026