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Senior Specialist-Product Marketing

Microchip Technology Inc
United States, Massachusetts, Lawrence
6 Lake Street (Show on map)
Jul 23, 2026

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc.

People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip's nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it's won us countless awards for diversity and workplace excellence.

Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.

Visit our careers page to see what exciting opportunities and company perks await!

Job Description:

The Senior Specialist-Product Marketing is responsible for the lifecycle management and commercial success of high-reliability discrete semiconductor products serving the Aerospace and Defense market. Working closely with engineering, operations, quality, sales, and key customers, the Senior Specialist-Product Marketing develops pricing strategies, executes product launch plans, and supports customer engagement activities to maximize revenue growth and market penetration. The role is responsible for monitoring financial performance, managing product profitability, and ensuring products meet the long-term supply, reliability, and qualification requirements of military, space, avionics, and industrial applications.

Job Description

  • Develop and implement strategies for maximizing market share, revenue, and profit for specific market sectors.
  • Collaborate with product marketing and applications engineering to lead, prepare, and execute go-to-market launch strategies for new products.
  • Have global responsibility of pricing strategy. Review and approve special price requests. Negotiate volume purchasing agreements with customers.
  • Work closely with corporate MARCOM team to develop product promotion initiatives, campaigns, and marketing collateral for existing products to generate new opportunities and revenue growth.
  • Work with corporate website manager to maintain and update website content to ensure the product information remains accurate, current and user-friendly.
  • Effectively track, report and present business metrics for your portfolio including billings, backlog and inventory data.
  • Own revenue and product forecasting to ensure the business projections are met and assist with SIOP process.
  • Handle product lifecycle management to ensure ramp-up, sustenance and ramp down of products within the portfolio.
  • Customer engagement at a strategic level when required on escalations or custom projects.

Requirements/Qualifications:

  • 3 to 5 years of experience in semiconductor related roles of Product Management / Program Management / Marketing with a B.S. degree in Business, or equivalent field; MBA is a plus.
  • Excellent data analytics skills and focus on data-driven decision making.
  • Experience setting and shifting priorities, while maintaining organization and control of the expected product outcome.
  • The ability to collaborate with colleagues and stakeholders to arrive at mutually agreeable decisions affecting regional business situations
  • The ability to multi-task in a fast-paced environment and work independently or in a team environment as needed.
  • Strong understanding of web and native advertisement technology, standard display ads and related ad monetization strategies.
  • Team player with an ability to work collaboratively across geographies and functions.
U.S. Export Controls Requirements: This job requires access to technology, materials, software or hardware that is controlled by the export laws of the United States. Candidates are required to provide proof of either US citizenship, Permanent US residency or classification as a protected individual as defined in 8 USC 1324b (a) (3). This position is not eligible for Microchip immigration sponsorship.

Travel Time:

0% - 25%

Physical Attributes:

Hearing, Seeing, Talking, Works Alone, Works Around Others

Physical Requirements:

80% sitting, 10% standing, 10% walking

Pay Range:

We offer a total compensation package that ranks among the best in the industry. It consists of competitive base pay, restricted stock units, and quarterly bonus payments. In addition to these components, our package includes health benefits that begin day one, retirement savings plans, and an industry leading ESPP program with a 2 year look back feature. Find more information about all our benefits at the link below:

Benefits of working at Microchip

The annual base salary range for this position, which could be performed in the US, is $46,000-$128,000.*

*Range is dependent on numerous factors including job location, skills and experience.

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.

To all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.

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