Marketplace Sales Strategy & Ops. Manager

Summary of Position

• Support the day-to-day execution, operational management, and strategic planning for the Marketplace Sales organization.
  
• Serve as a critical partner to Sales Leadership, ensuring disciplined execution, data-driven decision-making, and seamless operational support to drive growth, productivity, and compliance

Principal Accountabilities

• Manage daily sales operations, including Agent onboarding, credentialing, and readiness tracking; Sales performance tracking (enrollments, conversion rates, application quality); Pipeline management and reporting cadence.
  
• Maintain and optimize sales processes, workflows, and standard operating procedures.
  
• Support sales leadership with territory alignment, capacity planning, and coverage models.
  
• Ensure operational compliance with NYSOH regulations and internal policies.
  
• Oversee sales administration activities: Commission tracking coordination (with Finance/Commissions Department); Licensing/appointments monitoring; CRM data integrity and system adoption (e.g., Salesforce).
  
• Coordinate training logistics, onboarding programs, and ongoing enablement initiatives.
  
• Serve as liaison across Sales, Product, Marketing, Compliance, and Customer Operations.
  
• Manage sales support tools, job aids, and communication cadence (e.g., weekly updates, performance summaries).
  
• Develop and maintain sales dashboards and KPIs: Enrollment targets vs. actuals; Channel productivity (internal agents, community partners); Lead conversion and funnel analytics.
  
• Generate weekly/monthly executive-ready reporting packages.
  
• Identify performance gaps and recommend corrective actions.
  
• Support incentive tracking and sales contest execution.
  
• Partner with leadership on annual and quarterly planning: Sales targets, channel strategy, and growth initiatives.
  
• Conduct market and competitive analysis to inform go-to-market strategy.
  
• Support development of enrollment campaigns (Open Enrollment, SEP strategies).
  
• Drive continuous improvement initiatives to enhance sales effectiveness and member acquisition.
  
• Align with Marketing on lead generation performance and campaign effectiveness.
  
• Partner with Product on benefit positioning and competitive differentiation.
  
• Support Compliance and Audit readiness (e.g., CMS/State requirements).
  
• Coordinate with Customer Experience teams to ensure smooth member onboarding.