VP- US Marketing

Title: Vice President- US Marketing

Location: El Segundo, CA (L'Oreal West)

Position Summary

We are seeking a visionary Vice President of Marketing to lead our brand strategy, capturing the hearts and minds of consumers with the ability to think big; create bold, market-defining campaigns and on-the ground activations with an obsession for executional excellence. This role requires a leader with an external focus and consumer-centric mindset with the ability to translate consumer/shopper insights into actionable plans that drive brand, customer and market growth. The ideal candidate has excellent communication skills, a human-centric leadership style and a winning drive for success.

Key Responsibilities

• US Brand Vision: Define and execute the short- and long-term US marketing roadmap to sustain market-leading growth and elevate brand equity.
• Product Launches: Oversee the US launch calendar, adapting global concepts into highly relevant, localized campaigns that resonate with diverse US consumers.
• Category Growth: Maximize the commercial potential of core franchise pillars while successfully pioneering new sub-categories.
• Social & Influencer Excellence: Champion brand heritage by driving next-generation campaigns across TikTok, Instagram, YouTube, and emerging channels.
• Community Cultivation: Lead the strategy for creator and influencer partnerships, elevating professional makeup artists (MUAs) and beauty enthusiasts who advocate for the brand.
• P&L and Budget Management: Manage the US marketing budget with strong fiscal discipline, ensuring maximum efficiency, tracking ROI, and aligning spend to strategic growth drivers.
• Retail Partnerships: Partner with Brand Activation and Digital teams to build groundbreaking in-store and online marketing initiatives for key US retailers.
• Market Analysis & Insights: Leverage consumer insights, social listening, and sales data to proactively identify market opportunities, competitive threats, and beauty trends.
• Inspire & Empower: Lead, mentor, and develop a high-performing team of marketing professionals, fostering a culture of psychological safety, collaboration, and creative risk-taking.
• Cross-Functional Collaboration: Act as a critical bridge between the US market and the Global DMI team to influence global product pipelines with US consumer insights as well as playing a key role in inspiring cross-functional collaboration within the US Brand team.

Candidate Profile & Qualifications

• Education: Bachelor's degree in Marketing, Business, or a related field required (MBA preferred).
• Experience: 12+ years of progressive marketing experience within beauty, with at least 5 years in a senior leadership role.
• Digital Mastery: Deep expertise in the digital landscape, social commerce, creator economies, and modern media buying practices.
• Agility & Entrepreneurial Spirit: Thrives in a fast-paced, high-growth environment. Demonstrates the "test-and-learn" mindset crucial to brand's disruptive DNA.
• Analytical Rigor: Proven ability to translate complex data sets (social metrics, IRI/Nielsen data, retail panel data) into actionable commercial strategies.
• People First: Exceptional leadership skills with a proven track record of managing and upskilling multi-disciplinary teams.
• Location: Ability to work on-site at our El Segundo, CA campus in a hybrid capacity.

Salary Range: $172,000-$250,000 Base + Bonus