Senior Director, Impact Marketing Communications

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Role Overview:

As the Senior Director of Impact Marketing Communications, you will be the chief architect of Salesforce's impact narrative and integrated marketing strategy. Reporting to the SVP of Impact and sitting on the Impact leadership team, you will connect the dots between world-class technology and societal change. This is a high-visibility role for a strategic storyteller and talent multiplier who thrives in a dynamic environment. In this position, you will transform program milestones into powerful, outcome-centric narratives that inspire our key audiences and define the future of responsible business and corporate sustainability in the AI era.

Key Responsibilities:

• Develop and lead a unified global narrative and integrated marketing strategy that positions Salesforce at the intersection of technology innovation and values, using outcome-centric storytelling tailored to priority internal and external audiences.

• Lead and coach a team of passionate, high-performing professionals, fostering a culture of creativity, technical fluency, rapid iteration, and flawless execution.

• Translate complex technical concepts - across AI for impact, sustainability, and education- into compelling narratives that maintain technical integrity and credibility while resonating with broad audiences.

• Partner with corporate marketing, PR, internal communications, and relevant cross-functional leaders to embed Impact values and messaging into the company's highest-visibility campaigns, channels, and moments, ensuring consistent and strategic positioning.

• Shape Salesforce's Impact presence at industry and owned events (e.g., Dreamforce, Davos, UNGA, Climate Weeks), including executive positioning, speaking, content and giving back experiences.

• Deepen brand leadership with key stakeholders by identifying and activating on emerging social and environmental narratives and media trends.

• Continue to leverage agents, generative AI, and other cutting edge technologies to augment our human impact storytellers and event planners.

• Establish and operationalize a data-driven framework to measure content and event performance and optimize budget allocation.

Required Qualifications:

• 12+ years of leadership experience in communications, marketing, or a related field, preferably within enterprise software and/or emerging technology

• Demonstrated passion for advancing a more sustainable and equal world for all

• Proven track record as a people leader and talent multiplier, with a deep commitment to building inclusive teams and empowering individuals to do their best work

• Exceptional executive presence, with the ability to serve as a strategic advisor to C-suite leaders and engage high-level global stakeholders

• Mastery of storytelling with the ability to translate complex topics into compelling, audience-specific narratives

• Proven ability to weave disparate initiatives into a clear, unified, and high-impact brand story

• Advanced operational leadership, including the ability to manage large-scale projects, drive cross-functional collaboration, and deliver high-quality results under tight deadlines

• Adaptability and professional resilience, with the poise to navigate fast-paced environments, shifting priorities, and significant ambiguity

• Familiarity with agentic AI, including awareness of environmental and social risks, impacts, and opportunities

Learn more about Salesforce Impact at https://www.salesforce.com/company/impact/.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

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