Director, Industry Advisor - Student Information Systems

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About Salesforce

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About the Industry Advisor Team

The Industry Advisor team develops and executes national market strategies to accelerate Salesforce growth in education. By establishing industry credibility and thought leadership, they serve as trusted partners to education institutions. Their mission is to guide digital transformation initiatives that modernize education institutions and improve the student, faculty, and staff experience.

The Role

As an Industry Advisor supporting Student Information Systems, you will leverage your deep expertise in education-either as a former education executive leader or as a senior executive at an SIS or EdTech vendor-to articulate a compelling Salesforce vision for Student Information Systems. You will help universities and K-12 schools align complex academic and administrative processes with modern cloud technologies, building scalable approaches that support enrollment management, student success, and other mission-critical functions. You must have the specialized expertise needed to build immediate credibility and foster relationships with education registrars, enrollment management leaders, academic leaders, and CIOs, identifying how digital transformation can solve future SIS modernization imperatives. The successful candidate must also be able to advise the Salesforce SIS product development team on product direction to further enhance the Salesforce SIS solution to span university and K12. This role will also advise the product marketing teams on strategy and messaging for the SIS and enable the sales teams on key SIS capabilities.

Core Responsibilities

Vertical Market Strategy

• Strategic Leadership: Leverage deep SIS experience in education to provide a perspective on industry challenges, policy landscapes, and priorities for academic leaders and registrars.

• Scale Program Development & Execution: Develop scalable go-to-market points of view with clear strategic perspectives on how institutions can modernize student information system capabilities-from enrollment management to academic records and analytics-using Salesforce technology. Deliverables include thought leadership, strategic POVs, partner strategy, RFx messaging, and enablement materials.

• Internal Alignment: Partner with sales leaders, the implementation partner ecosystem, and the Salesforce SIS product development team to ensure program, sales, technology investments, and product features align with measurable sales objectives.

Customer and Executive Engagement

• Transformation Vision: Craft solutions based on unique higher education and K-12 education missions, budget cycles, existing technology investments, and procurement requirements; engage directly with customers to deliver vision-aligned roadmaps and measurable value.

• Stakeholder Management: Navigate complex environments involving an institution's C-suite, academic leaders, education CIOs, registrars, enrollment management leaders, and procurement teams.

• Thought Leadership: Represent Salesforce at K-12 and higher education SIS and EdTech conferences (e.g., AACRAO, EDUCAUSE, etc.) and lead high-level engagements including executive briefings, panels, and presentations.

Sales and Product Collaboration

• Mission-Focused Growth: Act as a strategic partner to sales teams by leading client discovery and creating relevant, mission-focused solutions for key accounts.

• Cross-Functional Translation: Translate unique education SIS needs and academic priorities into actionable Salesforce roadmaps to support multi-year transformation strategies, providing direct feedback to the SIS product development team.

• Enablement: Develop comprehensive strategic SIS enablement content for the sales organization covering Salesforce value proposition, solution architecture, and industry trends.

• Product Management: Advise the Salesforce SIS product development team on what will make a successful SIS, advise the product marketing teams on strategy and messaging for the SIS

Success Criteria

• Generate and grow pipeline and revenue in SIS-focused education organizations including public and private education institutions.

• Leverage expertise and transformational vision to influence the growth and brand presence of Salesforce.

• Successfully grow industry awareness for the Salesforce brand in these designated programs with a positive 2-year+ growth trend.

• Establish strong relationships with education registrars, enrollment management leaders, academic leaders, and CIOs to drive customer success, continuous innovation, and ongoing digital transformation with Salesforce.

• Successfully advise the Salesforce SIS product development team on the capabilities required for a market-leading SIS, and guide product marketing on effective strategy and messaging.

• Build national partnerships with new and existing Salesforce Alliance partners to support innovation on Salesforce for SIS.

Minimum Requirements

• Industry Expertise: 10+ years of experience within leadership (e.g., registrar, enrollment leader, academic affairs, or CIO office), managing education SIS platforms, or managing education technology programs.

• Domain Knowledge: Deep understanding of the education SIS stakeholder experience, use cases (enrollment, attendance, grading, academic records), legacy modernization, data integration, and FERPA compliance.

• Procurement Literacy: Familiarity with education budget cycles, institutional funding mechanisms, and public procurement processes.

• Communication: Exceptional writing and presentation skills; ability to influence education leaders and large audiences at national conferences.

• Leadership: Proven ability to lead through influence in a matrixed environment and synthesize complex challenges into actionable strategies.

• Travel: Ability to travel up to 50%.

Preferred Requirements

• Program Development & Execution: Experience advising product marketing teams and developing comprehensive, scalable program portfolios to aid sales in executing a go-to-market strategy for targeted SIS programs.

• Cross-Vertical Experience: Expertise in multiple higher education and K-12 technology sectors (e.g., SIS and Analytics).

• Salesforce Knowledge: Familiarity with Salesforce Education Cloud (certifications are a plus).

• Functional Expertise: Direct experience with education SIS use cases and advising product development teams on the functionality required for a modernized, cloud-native student data platform.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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