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Conversion Rate Optimization Specialist, Salt Lake City, UT

Western Governors University
life insurance, flexible benefit account, parental leave, paid time off, paid holidays, sick time
United States, Utah, Salt Lake City
3949 South 700 East (Show on map)
Mar 09, 2026
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 306 Pay Range: $60,300.00 - $90,500.00 Job Description We are looking for a talented leader in conversion rate optimization of customer journeys throughout WGU's web strategy. She/he will report directly to our Sr. Manager of Web Operations and work with key stakeholders across the department to develop and track website goals and key metrics. The Conversion Rate Optimization Specialist works closely with teams across the marketing department to determine strategy and key metrics to further the student journey and ensure every experience across the site is driving the user through their journey. A strong component of the role is to independently lead the optimization strategy from defining hypotheses, through conducting traffic and conversion analysis and to collaborate with teams to ensure content is optimized and strategy is implemented. Essential Functions and Responsibilities: Work with teams producing content and ensure goals are established and best practices are followed Monitor content across the site and brainstorm ideas to optimize pages, experiences and flows toward key metrics Understand the customer journey and and categorize page purposes based on that journey Collaborate with SEO, Website, and Paid teams to help match audience targeting with correct calls to action and journey progression Monitor page analytics and work with analytics team to understand users and their behaviors Optimize current pages as well as approving future pages and their purposes Knowledge, Skill and Abilities Knowledge and experience with conversion rate optimization Proven track record of driving successful outcomes in optimizing customer journeys and improving conversion rates on site Demonstrate understanding of content strategies tactics Strong analytical skills, strong data skills and experience with analytics platforms Strong communication skills and a creative mindset Qualifications Minimum Qualifications: Bachelor's degree preferred 2+ years of in-house or agency experience within a successful web business, driving conversion improvements Confidence using web analytics in driving improvement ideas from customer journey insights. Team player with an attitude of collaboration with other teams Preferred Qualifications: This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements. Position & Application Details Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave. How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday. Additional Information Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu. Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.