Remote New

Brand Manager, Innovation Incubator

Vital Farms
$130,000 - $150,000
parental leave, 401(k)
United States
Nov 07, 2025
Vital Farms - Finding the right place to grow your career isn't (over) easy, so we're here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you'll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the "way things have always been done." Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you're into our values, our brand, or our egg-cellent puns, we hope you'll join our Crew and help us change the world 108 square feet at a time! At Vital Farms, we're proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We're committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it. Your Role: The Brand Manager, Innovation Incubator will redefine how Vital Farms brings new products to market, helping us build an innovation model that fuels growth, creativity and learning across our organization. This role exists to push us beyond what's expected, enabling us to move faster, test smarter and stretch further, all while upholding the high standards that make Vital Farms who we are. You'll develop our innovation pipeline and lead launches from concept through full commercialization to enable distinct brand moments, gauge consumer interest and inform our long-term portfolio strategy. These are not line extensions, they're bold new ideas that challenge our conventions, explore new categories or reimagine our role within existing ones. This is a rare opportunity to modernize our approach to innovation, blending entrepreneurial speed and curiosity of a startup with the disciple and excellence ofwell-established brand management. What You'll Do: Reimagine innovation at Vital Farms. Build and lead an innovation pipeline that enables us to bring more ideas to market faster, unlocks new opportunities for growth, expands consumer reach and creates culturally relevant moments for the brand. Source ideas from diverse inputs.Identify ideas inspired by consumer trends, stakeholder feedback, partnerships, and category expansion. Develop and execute agile commercialization plans. Collaborating with internal and external partners, manage from concept through launch, including product definition, business case, packaging, pricing, and go-to-market. Measure results and gather insights. Establish clear hypotheses and KPIs, evaluate in-market performance, and translate learnings into strategic recommendations for future development or scale. Expand innovation pathways. Identify new routes to market including collaborations, co-branded partnerships, and alternative production models to accelerate testing while maintaining Vital Farms' high standards. Foster a culture of speed and possibility. Encourage cross-functional teams to think bigger and move faster, raising the bar for how we innovate as a marketing organization. Support long-term strategy. Inform and de-risk exploration into new or adjacent categories and growth territories. Embrace ideation and test & learn mindset. Bring curiosity, creativity and speed to everything you do. Structure & plan. Create clarity from ambiguity by setting clear goals, milestones and learning plans. Balance strategy with bias towards action. What You Bring to the Table: Bachelor's degree in Marketing, Business Administration or related field. 4+ years of experience in marketing, brand management or innovation at a food consumer goods company. Ability to navigate and operate effectively in ambiguous situations, demonstrating resilience and adaptability. Demonstrated leadership skills including motivating and guiding cross-functional teams. Strong sense of creativity, imagination and innovation. Ability to travel up to 40%, bringing key partners together to gather first-hand insights, feedback, ideas and accelerate decisions. You're energized by impact and have a bias for progress over perfection. You're no hero - You know the power of teamwork and celebrate the work of others before your own. You give a sht - You believe in acting like an owner and making Vital Farms a place to be proud of. You raise the standards - You know growth can be hard, but you strive to improve yourself and others each day. You can walk in someone else's boots - You seek to understand other's viewpoints and think that you get to better answers by sitting on the same side of the table. You don't walk on eggshells - You're not afraid to leave the bullsht behind and have honest conversations. We recognize that talent comes in many forms. Even if you don't meet every requirement, we encourage you to apply. You may have strengths we haven't yet considered! What We Bring to the Table: A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table. Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few). Generous retirement contributions: 401(k) + 3% Contribution from Day 1. Free eggs and butter (yes, really!), along with friends and family discounts. Fun team SWAG that will make you the talk of the town. Professional development opportunities and an amazing team dedicated to your growth. At Vital Farms, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to, skill level,experience, education, training, market demands, and business needs.A reasonable estimate of the current starting annual base salary for this position is $130,000 - $150,000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth. Who We Are: Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food. Commitment to Equal Opportunity To fulfill Vital Farms mission of bringing ethically produced food to the table, we're committed to building teams that reflect diverse perspectives and lived experiences. We believe that when all crew members feel valued and respected, they bring their best ideas forward - fueling innovation, belonging, and shared success. We strive to create a welcoming environment rooted in equal opportunity and encourage individuals from all backgrounds and experiences to apply. To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law. Ready to Join Us? Together, we're cultivating an environment where every Crew member can thrive, grow, and know they're part of something bigger - improving lives through ethical food. If this role sounds like the right fit for you, we'd love to hear from you! Even if you don't meet every qualification, we encourage you to apply - you might be exactly what we need! Next Steps: Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter! In order to fulfill Vital Farms mission to "bring ethically produced food to the table," we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities. To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law. *Notification to Agencies:* **Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly. California Applicants: Please see our CaliforniaEmploymentCandidate Privacy Statement for more information about how we collect, use, retain, and disclose personal information as part of our recruitment and hiring process.