Marketing Automation Technologist II

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Responsibilities

• Lead strategic planning, development, and management of complex integrations between marketing automation platforms (Marketo, Twilio, Conversica, Ringlead) and CRM systems (Salesforce), backend databases, and other enterprise applications.
• Design, develop, and implement advanced backend processes, automation scripts, and API integrations using languages such as JavaScript, Python, or other backend scripting languages.
• Serve as the strategic leader and subject matter expert for automation technology, identifying opportunities for automation, system integration improvements, and scalability.
• Architect and optimize complex behavior-driven and event-triggered marketing automation workflows to enhance customer engagement, lead nurturing, and conversions.
• Develop, implement, and oversee strategic data quality and governance practices, ensuring data accuracy, integrity, compliance, and optimization.
• Actively seek out, evaluate, and implement new technologies, plugins, and methodologies to drive innovation, efficiency, and advanced personalization in customer lifecycle nurturing.
• Conduct deep analytics and performance analysis to identify optimization opportunities and translate insights into actionable improvements to automation strategies and systems.
• Lead cross-functional collaboration with internal technology teams to enhance data integration, synchronization, and automation infrastructure.
• Develop advanced segmentation strategies leveraging dynamic content, predictive analytics, and customer data platforms (CDP).
• Act as the escalation point for complex troubleshooting issues, resolving system and data integration challenges with advanced technical solutions.
• Mentor and provide guidance to junior technologists and team members, fostering best practices in automation, coding standards, and technical documentation.
• Own and refine marketing automation KPI tracking, analytics dashboards, and reporting strategies to measure and enhance effectiveness continuously.
• Champion continuous A/B testing and experimentation culture within the team to drive innovation, improved conversions, and superior customer experiences.
• Performs other job-related duties as assigned.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

• Proven ability to mentor jr staff
• Experience in Workfront, Jira, Wiki, Salesforce, Tableau
• Experience with marketing operations (automation, CRM, metrics reporting), ideally in a B2B, fintech, or fast-paced tech environment
• Familiarity with digital marketing platforms and concepts
• Knowledge of educational marketing
• Knowledge of integrated marketing communications
• Managed a large-scale marketing database and oversee augmentation and supported initiatives around improving database quality, database compliance, and governance
• Marketo Certified Expert
• Proficiency in Microsoft Office (Excel, Outlook, Word, etc.)
• Proficiency with CRM (Salesforce).
• Results-oriented with strong follow-through skills
• Self-motivated
• Solid experience in troubleshooting and resolving complex data issues
• Strong analytical mindset
• Strong functional and technical documentation skills
• Strong marketing project management and project planning skills
• Strong verbal, written, and presentation communication skills
• Thorough understanding of customer journeys, funnels, fly-wheel methodologies, lead scoring, and how automation can implement those.
• Understanding of HTML and CSS to make simple adjustments to emails, landing pages, and forms without relying upon a technical resource
• Skilled ability to write JSON, to build and implement Webhooks, parse payloads.
• Ability to research solutions to operational problems
• Ability to spot data-driven opportunities
• Ability to understand and identify underlying business needs and problems to help deliver lasting solutions in a short timeline.

• Bachelor's degree in Marketing, Information Technology, Computer Science, or related field.

Experience

• Minimum 4 years of experience with advanced administration and integration of Marketo, Salesforce, and associated platforms.
• Minimum 3 years demonstrated experience administering Marketo
• Strong coding proficiency (JavaScript, Python, or similar) for backend scripting, API integrations, and automation enhancements.
• Proven experience architecting complex lifecycle and behavioral marketing automation systems.
• Strong analytical and strategic planning capabilities, including proficiency in Tableau or similar analytics platforms.
• Marketo Certified Expert required.
• Exceptional project management skills and ability to lead and mentor teams

Experience in lieu of education

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.