Marketing Manager

Why Bally's?

Bally's Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role:

Manages the overall success of marketing promotions and advertising as designated by the Director of Marketing and oversees all promotional activity in conjunction with the Marketing Team and the Bally Rewards Club Reps.

Responsibilities:

• Manage all creative requests with design team including all promotions, F&B specials, invitation only events, holidays, etc. Creative includes posters, backlits, rack cards, digital, direct mail pieces, monthly mail, etc.
• Attention to detail when proofing creative, copy and variable data on advertising, mail and collateral.
• Website upkeep of monthly promotions, hours of operation, photos, etc.
• Responsible for e-mail creative, uploads, proofing and scheduling
• Execute all promotions from creative start to run on promotional date. Generate ideas, create rules and matrix, create copy, all collateral, run/assist with drawings and all giveaways, develop Promotional Stage displays, set up promotions on kiosk system, etc.
• Track all inventory including gift giveaway items and all items sold at the Bally Rewards Players Club.
• Available for administrating all promotions during the week and personally overseeing all major promotions during the weekend/holidays.
• Responsible for the timely, creative and equitable resolution of internal and external customer complaints, inquiries and compliments.
• Ensures that materials, merchandise, gifts and other tools are available for the success of each promotion.
• Manage, schedule, and train Marketing Coordinators and Players Club team.
• Responsible for working with print and mail house to ensure all materials are ordered, delivered and accounts are paid.

• Coordinates activities to promote the casino to the general public. May include direct mail, telemarketing, advertising, publicity, community relations, and special events.
• Ensures that all departments and team members are well versed in all our promotions and daily guest benefits.
• Book and manage entertainment for casino floor when requested.
• Attend property Management meetings and communicate upcoming marketing information.

Qualifications:

• Bachelor's degree (B.A./B.S.) from four-year college or university in marketing or related field; five years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience.
• Experience in multiple communication channels including direct mail, e-mail and social media preferred
• Must have excellent verbal, written, and interpersonal skills.
• Proficiency in Microsoft Office Products (Word, Excel, and Outlook).
• Strong client interface and presentation skills preferred.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

What's in it for you:

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/ Company Match
• Access Perks and Childcare discounts

Target Salary Range: $80,000 - $85,000 (DOE)

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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