Social Media Specialist

Temple University's Strategic Marketing and Communications Department is searching for a Social Media Specialist!

Become a part of the Temple family and you will have access to the following:
Full medical, dental, vision coverage
Paid time off
11 Paid Holidays
Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
A generous retirement plan and so much more!

Salary: $52,000-$57,000
A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant's education and experience, all relevant internal equity considerations, department budget, and funding source.

Position Summary
The Social Media Specialist supports the growth of Temple University's social media presence and engagement through engaging content for key audiences of prospective and current students, parents, alumni, and faculty/staff in support of the University's strategic priorities.

The Social Media Specialist, under the direction of the Sr. Associate Director of Social Media, assists with creating, managing and deploying social media strategies that continually foster a sense of community among the University's key audiences. These strategies are aligned with institutional goals and strategic priorities of increasing enrollment, retaining current students, engaging alumni, and elevating the Temple University brand and reputation. Temple University's Social Media Specialist must value collaboration across teams and ensures their work aligns with the division's integrated marketing efforts and audience engagement strategies. Performs other duties as assigned.

Please include links to examples of current professional social media work, specifically caption writing.

Required Education and Experience
* Bachelor's degree in marketing, communications, or related field
* At least two (2) years of professional experience.
* An equivalent combination of education and experience may be considered.

Required Skills and Abilities
* Manages and implements social media strategy for Temple University's social media channels.
* Responsible for platform management, including content creation, copy writing, calendars, scheduling, monitoring, reporting, and other channel responsibilities such as coverage of major University events.
* Assists with vertical video creation and developing ideas for campaigns and projects with the leadership of social media team as a trusted source of knowledge and expertise.
* Manages and executes community management strategy to build, nurture, and engage the Temple community.
* Responds to direct messages, mentions, and comments, as well as proactively seeks out engagement opportunities with key audiences.
* Monitors channels to gain insights into conversations, trends, and sentiment and proactively identifies and mitigates potential crisis or issues.

Essential Duties
* Supervises part-time student vloggers, including ownership of the vlogger YouTube playlist, managing workflow, providing guidance and support, and optimizing vlogger program to reach goals.
* Seeks out and reports on industry trends, best practices and innovations across social media channels, digital marketing, content development, and follower engagement.
* Tracks and analyzes projects, campaigns, and post efficacy to ensure that goals are met and that social media initiatives are linked to desired outcomes. Draws actionable insight from this data.
* Works cross-functionally to drive collaboration across teams in the Strategic Marketing and Communications department and University-wide campus partners - working closely with content, communications, advertising, multimedia, and visual strategy to brainstorm and develop content and campaigns.

This position is assigned a hybrid work arrangement after successful completion of introductory period (on-campus and remote), the duration of this hybrid work arrangement is at the discretion of Temple University and the Department.

Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.

Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.

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You may request a copy of the report by calling Temple University's Public Safety Services at 215-204-7900.