Vice President, Digital Marketing

We're looking for a Vice President of Digital Marketing to lead our digital transformation and drive impactful results across all our digital platforms. This role is perfect for a visionary leader who thrives in a dynamic environment and is passionate about leveraging cutting-edge technology to achieve measurable success.

You'll be responsible for developing and executing a comprehensive digital strategy that encompasses all our online touchpoints, from social media to our website. A key focus will be on crafting seamless omnichannel marketing experiences that engage and inform our diverse stakeholders, including current and prospective patients, physicians, and payors, throughout their entire lifecycle.

Location: Denver, CO- Hybrid

Responsibilities:

• Digital Platform Oversight: Lead the strategy, development, and optimization of all digital platforms, including our website, social media channels, email marketing, and other emerging digital tools.
• Omnichannel Marketing Leadership: Design and implement integrated omnichannel marketing campaigns that effectively reach and engage key stakeholders across their journey.
• Data & Analytics: Establish and champion a data-driven culture, utilizing analytics to inform strategy, measure performance, and identify areas for optimization and growth.
• Innovation & Best-in-Class Programming: Identify, evaluate, and integrate innovative digital programming concepts, including leveraging generative AI, to enhance user experience, improve engagement, and differentiate our organization.
• Search Engine Dominance: Develop and execute a winning SEO strategy in a generative AI-driven search landscape, ensuring our organization achieves top-tier visibility and organic search performance.
• Strategic Planning & Execution: Develop comprehensive digital strategies aligned with organizational goals, translating vision into actionable plans and ensuring successful execution.
• Budget Management: Strategically allocate and manage digital marketing budgets, demonstrating a proven ability to achieve significant impact and ROI with limited resources.
• Team Leadership & Collaboration: Collaborate closely with internal teams (marketing, IT, clinical, etc.) and external partners to ensure cohesive digital initiatives. While this role may not directly manage a large team initially, the ability to influence and lead cross-functional efforts is critical.
• Performance Reporting: Regularly report on key digital performance metrics, providing insights and recommendations for continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, Business, or a related field; Master's degree preferred.
• 10+ years of progressive experience in digital strategy and marketing, with a proven track record of success in a leadership role.
• Demonstrated expertise in SEO, content strategy, social media marketing, email marketing and web analytics.
• Deep understanding of omnichannel marketing principles and experience in developing integrated campaigns.
• Proficiency in leveraging data and analytics to drive digital performance and inform strategic decisions.
• Experience working with and optimizing digital strategies for organizations with smaller to moderate budgets.
• Forward-thinking mindset with a keen interest in emerging digital technologies, including generative AI, and their application in marketing and engagement.
• Exceptional communication, presentation, and interpersonal skills, with the ability to effectively engage and influence diverse stakeholders.
• Proven ability to work independently, prioritize, and manage multiple projects in a fast-paced environment.
• Salesforce and WordPress expertise, a plus.

If you're a strategic digital leader who is passionate about making a real impact, comfortable innovating with efficiency, and excited by the challenge of winning in a new AI-powered search world, we encourage you to apply.

What We'll Provide:

More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.

For location-specific minimum wage details, see the following link: DaVita.jobs/WageRates