Senior Practices & Sectors Strategist

Lead the development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships.

Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities leveraging client-centric data and knowledge of market trends.

Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development.

Mentor and guide administrators and other team members to foster a high-performing, client-focused environment.

Collaborate closely with senior members of the Marketing Leadership team and other business services teams to ensure integration, innovation, and operational excellence.

ESSENTIAL FUNCTIONS

These essential functions are primary job duties that incumbents must be able to perform unassisted or with some reasonable accommodation.

Strategic Leadership & Vision

Develop and lead annual marketing and business development plans including budgets for assigned practices/sectors, ensuring alignment with firmwide goals and a focus on revenue generation.

Identify emerging client needs, legal market trends, and business risks to shape proactive campaign strategies and market positioning.

Translate strategy into actionable initiatives with clear goals, timelines, and measurable outcomes, i.e., annual event plan priorities, alignment with target clients and prospects, etc.

Serve as an advisor to practice and sector chairs, delivering insights and recommendations grounded in market intelligence and client feedback.

Campaigns & Revenue Generation

Lead the conception and execution of high-impact, sector-focused campaigns, thought leadership, and client-focused programs, collaborating with teams across the marketing department to ensure fully leveraged programing.

Identify, activate, and scale cross-practice and cross-sector opportunities to drive growth and differentiation.

Guide pursuit strategy for assigned practices and sectors; advise and mobilize expertise and resources on strategic opportunities (pitches RFP/RFI responses).

Deploy firmwide and practice & sector strategies to ensure participation in directory and award submissions in alignment with firm, practice, and sector goals and priorities.

Collaboration & Integration

Foster collaboration across practices, sectors, and department verticals to encourage knowledge sharing and integrated approaches.

Market Intelligence & Client Insights

Leverage data, analytics, and client feedback to monitor the competitive landscape and inform strategy.

Integrate Voice of the Client and market insights into planning, execution, and continuous improvement.

Performance Measurement & Reporting

Establish, track, and report on key metrics, ROI, and progress against strategic goals.

Guide the team in turning insights into actionable plans that resonate with target audiences.

Recommend adjustments to strategy based on data, feedback, and business outcomes.

Change Leadership & Innovation

Lead the adoption of innovative tools, technologies, and processes to enhance efficiency and client value.

Lead and recommend ideas to help with change management.

Perform other duties, as assigned.

Be present at work during regularly scheduled working hours and as needed, consistent with the firm's attendance expectations.

This position may require travel.

Demonstrated success in leading strategic planning and execution for practice groups or industry sectors. Strong business acumen, analytical capabilities, and ability to synthesize complex information. Trusted advisor with excellent communication and influencing skills; able to navigate and build relationships across a matrixed environment. Proven leadership ability; skilled at managing and mentoring team members. Demonstrates flexibility, innovation, and a growth mindset in fast-paced, change-oriented environments.

Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact.

Strong record of working with leadership and key stakeholders.

Bachelor's degree required; advanced degree (MBA, JD) preferred.

Prior experience supporting Corporate, ECVC, Financial Transactions and Regulation, M&A/PE, Tax, TTP, Private Client Services, and Privacy groups in a law firm or professional services environment is strongly preferred.

MS Office Suite

Marketing technology including Salesforce, Foundation

Will work in a standard office environment, a home office or other dedicated workspace with frequent usage of standard office equipment tools, software and communications platforms, including but not limited to a personal computer, video conferencing, instant messaging copy/scanning machine, and telephone. Overtime hours or hours beyond normal business hours may be required to meet deadlines and ensure timely completion of deliverables.

At Perkins Coie, we look for self-motivated individuals dedicated to providing value and superior service and who have a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration, devotion to serving our clients, and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Work with one of the 100 Best Companies to Work For and receive great health insurance, tuition reimbursement, and paid sabbaticals.

This position is eligible for an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off plan starting at 20 days annually, personal medical and parental leave, up to 10 paid holidays, and family care benefits. More information regarding benefits and programs may be found here.

This position may be filled in the following location(s). The listed compensation range reflects the typical pay for this role, though it is rare for new hires to receive an offer at the top of the range. Actual compensation may vary depending on experience, skills, market conditions, and internal equity.

Colorado compensation range: $134,380 to $212,460 annually

Illinois compensation range: $141,820 to $224,220 annually

Washington state compensation range: $141,750 to $224,110 annually

Washington, D.C. compensation range: $153,090 to $242,040 annually

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