Associate Director, Web Content Strategy

Lubbock

42134BR

Marketing and Communications

Position Description

Performs administrative duties in the management and coordination of a large specialized project and program. Under general supervision, performs varied and complex administrative duties requiring independent judgment and the application of established policies and procedures. May provide supervision and direction to clerical, paraprofessional or professional staff members.

The Associate Director of Web Content Strategy will be responsible for creating, curating and managing content to align with the strategic goals of the university and to engage various target audiences. This role requires analytical and strategic planning to ensure consistency and optimization in content across digital platforms.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.

Major/Essential Functions

• Audit digital content across websites to identify gaps and to inform future needs.
• Develop and maintain comprehensive web content strategy aligned with university strategic and brand goals.
• Ensure consistent and audience-centric tone, style and branding across digital content.
• Monitor and analyze the performance of current content to inform necessary adjustments.
• Manage and schedule regular content updates using a coordinated editorial calendar to ensure digital content remains current and relevant.
• Participate in A/B testing and analyze results to improve digital content across platforms.
• Maintain and update website content using the Modern Campus CMS platform, in close collaboration with the web team and content specialists.
• Optimize web content for search engines utilizing SEO best practices.
• Ensure accessibility standards by auditing digital content for necessary tags, reading levels.
• Utilize analytics tools (GA4, Meta Insights) to monitor and report on performance of digital content.
• Supervise a staff of content specialists.

Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Four years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Communication design, Web Development or related field. Equivalent work experience will be considered.
• 2 - 4 years of experience in digital content creation or strategy.
• Strong writing, editing and storytelling skills.
• HTML, CSS programming knowledge.
• Familiar with web analytics tools and data interpretation & analysis.
• Knowledge of web content management system.
• Knowledge of web accessibility standards and inclusive content practices.
• Familiarity with web content management systems (CMS).
• Familiarity with SEO, analytics and HTML/CSS.
• Experience with image manipulation with image editing software (Adobe Creative Suite, GIMP).
• Knowledge of accessibility standards and inclusive content practices.
• Exceptional communication and interpersonal skills, with a high level of attention to detail.
• Ability to express ideas and information clearly, concisely, and effectively, both verbally and in writing.
• Respectful, cooperative, and effective in interacting with a diverse group of employees and stakeholders.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Minimum Hire Rate

4186.00

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

None

Shift

Day

Schedule Details

Monday - Friday, 8:00am - 5:00pm

Grant Funded?

No

Job Group

First line Managers

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.