Web Content Specialist

Texas Tech University
United States, Texas, Lubbock
Aug 29, 2025
Lubbock Web Content Specialist 42142BR Marketing and Communications Position Description As a content specialist, you will create engaging content that populates a variety of digital and traditional platforms at Texas Tech University, including websites, blogs, printed material, advertisements, social media and more. You will work closely with leadership in the Office of Communications and Marketing and other university stakeholders to write content that adheres to brand standards and effectively engages target audiences. A Web Content Specialist focuses on developing, managing and optimizing digital content for Texas Tech's Administration & Finance web platforms. This position is ideal for a creative individual with a passion for web content strategy, user experience and digital storytelling. Position works closely with leadership in Marketing & Communications, Administration & Finance and other university stakeholders to create engaging, accessible, and brand-aligned web content that enhances user experience and effectively communicates key messages. About the University Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world. About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories. About the Department and/or College In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. Major/Essential Functions Update and maintain website content using the university's content management system (CMS). Write and edit web copies to ensure accuracy, clarity, and consistency. Upload images, videos, and other multimedia elements to enhance web content. Work with team members to ensure web pages align with university branding and messaging. Assist with website organization, content updates , creation of new pages, and redesigning existing pages to fit current brand standards. Monitor web pages for outdated or incorrect information and make necessary revisions. Support content migration and other website-related projects. Help other website managers across the Administration & Finance division with trouble shooting issues and content strategy. Required Qualifications Bachelor's degree in a related field and at least two years of experience in digital content creation. Preferred Qualifications Familiarity with content management systems and digital marketing tools. Strong writing and editing skills with a keen eye for detail and grammar. Ability to communicate effectively with both external and internal audiences. Understanding of SEO best practices and experience with keyword research. Excellent organizational and project management skills. Experience using a content management system (CMS) to update web content. Proficient understanding of HTML, CSS and Java Script code. Effective communication and interpersonal skills. Ability to work collaboratively with diverse teams. Ability to manage multiple projects simultaneously and meet deadlines. Experience with basic image editing tools such as Canva or Adobe Creative Cloud. Strong proficiency in Microsoft Office. Safety Information Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees. Does this position work in a research laboratory? No Required Attachments Cover Letter, Resume / CV Job Type Full Time Pay Basis Hourly Minimum Hire Rate 18.24 Pay Statement Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan. Travel Required None Shift Day Schedule Details Monday - Friday, 8:00am - 5:00pm Grant Funded? No Job Group Office and Admn Wkrs All Other EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.