Manager of Market Research

The Manager of Market Research is responsible for the planning, management, and execution of market research projects. This person will oversee IBTS' Business Analytics and Marketing (BAM) team.

The purpose of this position is to manage the identification, selection, and collection of market data, along with its analysis. As well as develop effective research approaches, methodologies, tools, and deliverables for each market research project. This role and its supporting staff are charged with filling the IBTS pipeline with high probability opportunities and to provide insight into emerging markets.

The Manager of Market Research will also oversee all marketing efforts including Brand strategy, messaging, and communications; public facing promotions; conference and trade show coordination; and internal communications.

The Manager of Market Research supervises a team of skilled market research professionals who support organizational goals and pipeline targets.

Responsibilities/Duties of this position

Collaborate with IBTS leadership (Executives, Directors, Business Development, and Subject Matter Experts) to understand their business needs, objectives, and priorities.
• Possess a deep understanding of the organizational goals and strategy to align efforts with the most relevant Scopes of Work, geographies, and market segments.
• Identify existing and potential contract opportunities to pursue as well as new market segments for business expansion. Provide insights into future market conditions via market research, planned government solicitations, opportunity and trend forecasting, advanced analytics, economic modeling, and public and private notices.
• Research and direct efforts around market intelligence, competitive intelligence, pricing models, government and industry trends, and new service needs with a specific focus on multiple government sectors.
• Manage a team of market research professionals and oversee their efforts to develop and implement effective market research projects, data collection, analysis, and deliverables.
• Oversee IBTS events, including conventions, conferences, trade shows, webinars, and speaking engagements. Works with in-house and outsources subject matter experts to identify topics and concepts for speaking engagements and publication that align with IBTS marketing priorities and business development efforts.
• Develop marketing programs and projects that drive brand awareness, interest, and recognition of IBTS as a thought leader among clients, prospects, and partners. While setting goals, objectives, key performance indicators, budgets, strategies, approaches, and timelines for these efforts. Track and report on all related metrics and analysis of outcomes.
• Provide BAM resources and support in the Capture, Bid and Proposal process with research, data, analysis, intelligence, outreach, communications, content creation, and graphics as needed.
• Provide miscellaneous services and support to various Divisions and coworkers on projects, initiatives, and pursuits including strategic consulting, meeting facilitation, research, writing, and editing.
• Other dutes as assigned.

• Education: Bachelor's Degree
• Certifications: Project Management Professional (PMP)
• Experience: 3+ years of research experience in the built environment (architecture, engineering, construction) for federal, state, and local programs.
• Management: 1+ years of experience managing direct reports or project-based work.
• Marketing: 1+ years managing marketing campaigns and/or creative agency engagements.

Key Skills/Competencies for this position

• Strong understanding of the built environment, renewable energy, plan reviews and inspections, disaster and resilience planning, federal programs, state, and local government, including relevant terminology and processes.
• Exceptional knowledge of market research; approaches and methodologies; tools and sources; and data analysis.
• Strong critical thinking skills with intellectual curiosity; problem identification and solving; solutions-based mentality and thinking.
• Organized, resourceful, and proactive to leverage company experience, staff, resources, risk taking, and intelligence.
• Effective communication skills with the ability to understand and communicate on a variety of topics to different audiences, including clients, partners, company leadership and staff.
• Excellent leadership skills that is collaborative and tactful while managing, mentoring, and coaching others. Has an elevated level of confidence, integrity, and commitment to others.
• Advanced writing skills; demonstrated ability to understand technical subjects and communicate value to non-technical audiences. Ability to write for B2B/B2G audiences and promote professional services.
• Strong computer, software, and related technology skills such as Microsoft suite, CRM Systems, Power BI, US Government procurement websites, Social Media platforms, and others.
• Fluent in English and Spanish

Personal Qualities

IBTS places a high value on certain personal traits that work toward creating a positive, professional, and supportive work environment, which is essential for working together and achieving success. We believe "how" you achieve your results is as important as what you achieve. The following highlights the personal traits key for success within the organization.

• Leadership
• Delegation
• Conflict Resolution
• Decisive/Problem Solving
• Work Ethic

Physical/Environmental Demans for this position when such demands exist.

• Physical ability to operate in a traditional office setting with relevant equipment and coworker interaction.
• This is a hybrid position that requires an appropriate at-home work environment.

Bring your passion, expertise, and experience to IBTS, where we appreciate and are committed to our employees. We offer outstanding benefits, growth opportunities, and work hard to maintain a culture that values our employees.

The Institute for Building Technology and Safety (IBTS) is a 501(c) (3) non-profit organization established to provide unbiased professional building code compliance services, while enhancing the communities in which we work. At IBTS, our mission is to deliver quality services to meet the challenges of governance at all levels while enhancing public safety, economic development, and the general welfare of the community. Our services include Building and Community Development, Energy and Sustainability Services, Disaster Planning and Recovery, Quality Assurance, as well as Compliance and Risk Monitoring.

IBTS is headquartered in Ashburn, VA, with additional offices in Louisiana, Missouri, New York, Puerto Rico, and Washington, DC.

We are committed to building a community of experts with diverse backgrounds, disciplines, and perspectives who are passionate about our mission. IBTS is proud to be an Equal Opportunity and Affirmative Action Employer that maintains a diverse and inclusive workforce. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability or sexual orientation. This opportunity is open to Section S3 Residents. Veterans and individuals with disabilities are encouraged to apply.

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