New

Director of Strategic Assessment & Marketing

Embry-Riddle Aeronautical University
paid holidays, retirement plan
United States, Florida, Daytona Beach
Jun 24, 2025
Job Description The Director of Strategic Assessment and Marketing serves as the chief assessment and data strategist for the Division of Student Affairs, while also leading the division's integrated marketing and communications strategy. This role is instrumental in supporting evidence-based decision-making, strategic planning, and continuous improvement across the division. The Director oversees divisional assessment efforts, ensures compliance with institutional and accreditation-related reporting, and provides data-driven insights to Student Affairs leadership. Simultaneously, this position manages branding, marketing, and communication initiatives that promote student engagement, retention, and overall success. This is a highly collaborative role that serves as a key liaison between Student Affairs and partners including Institutional Research, Enrollment Services, Student Support Services, and external stakeholders. Key Responsibilities: Lead, design, and implement the division's assessment framework and data strategy. Collect, analyze, and present data to inform divisional priorities, programming, and strategic planning. Ensure compliance with internal and external data reporting requirements, including accreditation and benchmarking tools. Provide training and support to Student Affairs staff in the development and use of assessment tools. Develop and manage marketing and communication strategies aligned with divisional goals. Oversee branding, publications, web content, and social media in coordination with university marketing. Collaborate with campus partners to advance student engagement, success, and retention initiatives. Support the preparation of annual reports, strategic plans, and institutional effectiveness documentation. Supervise professional staff and/or student employees as assigned. Discover Your Future with Embry-Riddle Aeronautical University! Embry-Riddle: A Global Leader in Aviation and Aerospace With vibrant campuses in Daytona Beach, FL and Prescott, AZ, plus a Worldwide network across approximately 120 locations, Embry-Riddle stands as the world's largest aviation and aerospace university. For over 95 years, we've been pioneering education in STEM fields, serving over 11,600 residential students and 19,200 globally in the 2023-24 academic year with cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space. Perks Await You at Embry-Riddle! Generous Time Off: Enjoy 18 days of personal leave in your first year, plus 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day. Health Benefits: Access comprehensive medical, dental, and vision coverage, wellness programs, and fitness memberships. Flexible spending and health savings accounts help you manage healthcare costs. Tuition Coverage: Get 100% tuition coverage for one undergraduate and one graduate degree. Your spouse and dependent children up to age 26 are eligible for 100% coverage for undergraduate tuition and 80% for graduate tuition. Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan annually, plus a 4% matching contribution, with no vesting period. Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Embry Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities. For further information, please visit our website. Qualifications Required: Master's degree in Higher Education, Marketing, Communications, Educational Research, or a related field. Minimum 5 years of progressive experience in higher education assessment, strategic planning, or marketing. Demonstrated experience with assessment design, data analytics, and data visualization tools. Strong written, verbal, and visual communication skills. Ability to manage multiple projects and lead cross-functional teams. Applicants must submit both a resume/CV and a cover letter to be considered. Preferred: Familiarity with institutional research practices and student success metrics. Experience with platforms such as Qualtrics, Tableau, or Power BI. Prior experience managing digital marketing or communication campaigns. Working Conditions: Standard office environment; some evenings and weekends may be required for divisional events and initiatives.