Remote

Website Strategist, Freelance (Remote)

Syneos Health/ inVentiv Health Commercial LLC
paid time off, sick time, 401(k)
United States
Jun 10, 2025
Description Syneos Health is currently seeking a mid/senior-level Website Strategist to join our Digital and Social Strategy (DSS) team in a freelance capacity. This team member will guide the strategic planning and execution of website experiences for healthcare client accounts and new business development. Responsibilities: Lead or support the development of website strategy for client accounts, including recommendations for site architecture, UX/UI, content structure, and performance measurement. Translate business objectives and audience needs into insight-driven, compliant digital experiences in collaboration with Studio (designers, developers, copywriters), account teams, and Digital & Social Strategy. Coordinate with cross-functional teams-including creative, editorial, paid media-to ensure strategic alignment and smooth execution from planning through launch. Create key website deliverables such as user journeys, sitemaps, wireframes and content plans. Stay current on healthcare digital trends (e.g., role of AI in website strategy), UX best practices, organic traffic growth strategies, accessibility standards (WCAG), and web analytics tools. Partner with internal stakeholders and external vendors to enhance web platforms for scalability, governance, performance, and compliance with privacy and regulatory standards. Contribute to new business efforts by shaping proposals and pitches with sharp, strategic thinking. Leverage analytics and third-party tools to derive insights that inform strategic decisions and improve web performance. Foster strong relationships across teams and with clients to ensure strategic alignment and executional excellence. Requirements: 6+ years of experience in digital strategy or website planning, with a strong focus on UX/UI and website architecture. Agency and/or healthcare experience strongly preferred. Demonstrated ability to create user-centric website strategies rooted in research, best practices, and data insights. Strong working knowledge of digital design and development processes, though coding skills are not required. Strong understanding of web standards, UX best practices and SEO principles. Strong familiarity with website platforms (e.g., WordPress), wireframing tools (e.g., Figma), and analytics platforms (e.g., Google Analytics). Understanding of the regulatory environment in healthcare and ability to support digital experiences that are compliant with MLR/legal requirements. Clear, confident communication skills-able to synthesize complex information and present strategic recommendations in a compelling way to clients and internal stakeholders. A collaborative working style and passion for simplifying the complex in service of better health outcomes. The anticipated hourly rate for this position is $110-$120/hr but may vary based on various factors such as the candidate's qualifications, skills, competencies and proficiency for the role. Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple. Work Here Matters Everywhere \| How are you inspired to change lives? Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled) Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements. As a Syneos Health freelance, temporary, or contract employee, you may be eligible to participate in the Company 401k match and benefits such as paid time off or benefits through provisions in the Affordable Care Act or State-specific requirements depending on the terms of your employment. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements for temporary/freelance/contract employees.