Senior Associate Dean, Admissions Communication & Marketing, Undergraduate Admissions

External Applicants:

Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.

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• Navigate to the "My Experience" application page.

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Job Description Summary

Job Description

Essential Functions:

• Serves as a member of the enrollment leadership team by reporting on topics of direct oversight and providing advice and counsel regarding a range of undergraduate enrollment topics.
• Collaborates with colleagues in University Marketing and Communications to oversee the development and execution of multi-channel communication strategies, including digital media (texting, email campaigns, blog posts, and website content) and print media (viewbooks, promotional materials, admitted student items), aimed at engaging all admissions audiences (prospective students and their families, high school and CBO counselors, the media, and others) and guiding them through the admissions process.
• Serves as a member of the Admissions Selection Committee, who read application reviews written by admission staff and select students for admission at Wake Forest. This decision-making requires great discernment and the ability to understand and balance numerous enrollment priorities.
• Works in collaboration with the VP for Enrollment and Dean of Admissions, Finance and Administration to develop yearly communications budgets, receive estimates for initiatives, and ensure that costs do not exceed budgeted amounts without expressed permission. Budget meetings should be scheduled regularly throughout the year.
• Works with Office of Admissions operations staff to ensure that the intended content reaches the intended audience at the intended time. Redundancy systems must be functioning to ensure that errors do not occur, thus potentially damaging the university's reputation. Attention to detail and proactive planning are essential to uphold the quality and reliability of the university's communications.
• Scans the communication landscape for best practices and benchmarks Wake Forest's undergraduate recruitment communications efforts relative to peer and aspirant institutions. Stays familiar with emerging communication technologies and makes recommendations regarding if and how they may be incorporated at Wake Forest.
• Serves as university liaison with various vendors who host websites which facilitate communication with colleges and universities. These vendors currently include Niche.com, Scoir, and the College Board, but they are subject to change. The content of these sites must be timely, engaging, and aligned with institutional messaging efforts and branding standards.
• Assists with maintaining a quarterly inventory report for communications assets. This could involve digital assets (like a photo library) and/or physical assets (like recruitment publications).
• Annually audit external presentation assets to ensure they align with university updates and standards.
• Contributes to and maintains undergraduate enrollment Policies and Procedures.
• Direct Supervisor. Recruits, hires, and supervises the Admissions Communications team.
• Year-round project or committee oversight as assigned by the VP for Enrollment or Dean of Admissions.
• Other duties as assigned.

Required Education, Knowledge, Skills, and Abilities:

• Bachelor's degree with strong academic record and five or more years related work experience.
• Excellent communication skills.
• Experience in researching, writing, and editing clear and concise content.
• Experience creating communications plans within a predetermined budget.
• As an exempt position, ability to work weekends and evenings, especially during key periods of the admissions cycle.
• Understanding of traditional, digital, and social media communications.

Preferred Education, Knowledge, Skills, and Abilities:

• Master's degree in communications, English, or related field, and seven or more years of related work experience.
• Knowledge of Wake Forest educational and campus programs.
• Progressively responsible admissions work experience.
• Strong interpersonal and communication skills and ability to work effectively with students and others in the WFU community.
• Familiarity of Slate by Technolutions.
• Supervisory experience.

Accountabilities:

• Responsible for own work only.

Physical Requirements:

• Sedentary work primarily involves sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.

Environmental Conditions:

• No environmental conditions

Additional Job Description

Time Type Requirement

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.eduor (336) 758-4700.