Lifecycle Marketing Manager

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

We are seeking a strategic and analytically driven Lifecycle Marketing Manager to develop and execute conversion-focused marketing strategies with a special focus on re-imagining our promotions program. In this role, you will be responsible for managing the discount promotion program for our self-serve business and developing new promotion levers (both monetary and non monetary) in close collaboration with the Product Growth and Analytics teams with a goal of driving incremental growth in New Customer revenue.

This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

Responsibility

• Develop lifecycle marketing strategies focused on converting free and trial customers, enhancing customer engagement, and driving customer lifetime value
• Manage the discount promotion program for the self-serve business and develop new promotion levers aimed at product adoption, upsell, cross-sell, and conversion
• Develop and execute email and in-product messaging campaigns that drive user adoption, engagement, and conversion
• Collaborate with analytics to refine segmentation for promotions programs and develop experimentation plan to test different segmentation approaches
• Provide strategic input during planning sessions, shape initiatives, and work effectively with marketing, product, and regional teams to achieve shared objectives
• Design and execute A/B tests across email, in-product, and other channels
• Support the experimentation roadmap for digital experiences and document learnings to inform future conversion strategies
• Track key metrics, build requirements for new dashboards, and conduct cohort analysis to measure campaign effectiveness and identify patterns that drive engagement and conversions
• Contribute to quarterly conversion OKRs and testing roadmaps, ensure accountability for results, and partner with analysts and data scientists to deliver stakeholder recommendations that connect insights to business objectives

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• Bachelor's degree in marketing, business administration, or related field
• 5+ years of experience in lifecycle marketing, digital marketing, or product growth roles
• Experience with acquisition and retention marketing, including lead generation, customer acquisition, customer retention, and customer lifetime value
• 3+ years of hands-on experience in A/B testing and experimentation with a history of arriving at conclusive results
  
  

Preferred

• Experience in a B2B SaaS environment and/or ecommerce
• Data-driven mindset with ability to interpret customer engagement and conversion data, extract actionable insights, and apply both qualitative and quantitative analysis techniques to inform marketing strategies
• Familiarity with integrated multi-channel marketing approaches (email, digital, in-product), conversion marketing best practices, and SaaS industry trends
• Ability to manage multiple initiatives simultaneously, work with loosely defined requirements, and collaborate effectively across teams and functions
• Strong organizational and project management skills, with attention to detail
• Excellent presentation capabilities for translating complex data analysis into clear recommendations and insights for stakeholders at various levels
• Proficiency with marketing automation platforms (AiQ, Iterable), and advanced spreadsheet modeling capabilities including complex formulas and pivot tables
• Self sufficiency with data analysis using Tableau and/or SQL

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $101,500.00 - $156,750.00 base salary

Illinois and Colorado: $97,000.00 - $133,300.00 base salary

Washington, New Jersey and New York (including NYC metro area): $97,000.00 - $139,525.00 base salary

Washington DC: $101,500.00 - $139,525.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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