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Social Media Content Creator (PR Marketing Analyst Senior)

Maricopa Community College district
life insurance, paid time off, sick time, long term disability, tuition reimbursement, 403(b)
United States, Arizona, Tempe
2411 West 14th Street (Show on map)
Apr 12, 2025
Social Media Content Creator (PR Marketing Analyst Senior) Job ID: 321270 Location: District Support Services Cntr Full/Part Time: Full Time Regular/Temporary: Regular Salary Range $59,028.00 - $76,737.00/annually, DOE Grade 116 Work Schedule Monday - Friday, 8am - 5pm Summer Hours: Monday - Thursday, 7am-6pm Work Calendar 12 Months Maricopa Summary 10 Colleges. Unlimited Opportunities. The Maricopa County Community College District is one of the largest community college systems in the nation. Home to 10 individually accredited community colleges and 31 satellite locations, we proudly serve students in every corner of the Valley. Each day, our dedicated faculty, staff, and administrators, live out our vision- creating excellence in education for a better world. We focus on people-not profits. With 100% acceptance, zero rejections, and affordable tuition, we provide the flexibility and support our students need to succeed in and beyond the classroom. Discover how we're changing college. We don't just support our community-we help build it. We are the largest provider of workforce development training in the state. The activities of our colleges and their students support one out of every 28 jobs in Maricopa County. Learn about our economic impact. We believe our employees are our most valuable asset. Our 10 colleges and District Office support nearly 10,000 jobs and careers throughout Greater Phoenix. Join us in making a real difference in the lives of over 140,000 college students each year. Benefits Maricopa County Community College District (MCCCD) is committed to providing a competitive and comprehensive benefits program that supports our employees' and their families' health and well-being. Therefore, the MCCCD benefits support every stage of life and are designed to meet the diverse needs of our community. Explore the wide range of benefits and perks available to eligible employees at MCCCD: Affordable and Comprehensive Benefits Package: * Nationwide Medical, Dental, and Vision Coverage * Paid Time Off: Vacation, Sick Leave, and Personal Time * 20 Paid Observed Holidays * Company-paid Life Insurance, AD&D, and Short-Term Disability plans, with the option to purchase supplemental coverage * Arizona State Retirement System (ASRS) Pension, including Long Term Disability and Retiree Health Insurance with 100% employer-matching contributions * Optional Retirement Plans: 403(b), 457(b), Roth 403(b), Roth 457(b) * Tuition Reimbursement for employees and dependents * Annual Professional Development Funding * Flexible Work Schedules Employee Health & Wellness Programs: * District-Wide Wellness Program with Workshops and Webinars * Monthly Health & Wellness Calendar and Newsletter * Virta Diabetes Reversal Program, Support Groups, and Diabetes Empowerment Education Programs * Employee Assistance Program (EAP) * Sight-On-Site Eye Care Services * Mobile On-Site Mammography Screenings * Pre-Retirement Planning Events * Qualifying Employer for Public Service Loan Forgiveness (potential loan forgiveness for federal Direct Loans after meeting repayment requirements and working full-time for an eligible employer) Job Summary Maricopa Community Colleges, one of the largest community college systems in the nation, is seeking a talented Social Media Content Creator to join the District Marketing and Communications team! If you thrive in the following areas, the Social Media Content Creator opportunity is for you: Creating engaging social media content and replicating viral trends Generating fresh ideas for content that resonates with audiences Being a highly motivated, innovative thinker who balances strategy with creativity Managing social media platforms, including X, Instagram, Facebook, LinkedIn, and YouTube Tailoring content for each platform through copy, graphics, and video Focusing on digital storytelling to increase engagement and foster community Using insights and passion for audiences to create content that strengthens brand awareness, loyalty, and connections The Role: As part of the District Marketing and Communications team, the Social Media Content Creator will: Develops, curates, sources, and creates engaging content for the District's social media platforms. Manages the daily operations of the District's social media presence, creating content for various platforms. Works independently or collaborate with the team Uses project management skills and creative strategy to produce high-quality content that resonates with students, employees, and the community. Our Team: The District Marketing and Communications department is an award-winning team of creative professionals specializing in marketing technology, content production, communications, and advertising. The team supports the District Office and Maricopa's 10 colleges, collaborating on projects of all sizes. Each day, our work elevates the Maricopa Community Colleges brand and reputation. Essential Functions 45% - Content Creation Develops, captures, and creates high-quality, visually engaging, brand-aligned, and platform-appropriate social media content, including photos, short-form videos, graphics, and written copy for Facebook, Instagram, X, LinkedIn, and YouTube Utilizes creative storytelling to highlight programs, student testimonials, news, and Maricopa's brand values. Creates detailed social media kits for PR marketing teams to ensure consistent brand messaging. Drafts social media copy for thought leadership, ensuring consistent brand voice and messaging. Capture dynamic content, including vertical video and photos, tailoring content for various social media platforms. Attends college and District events to capture social media content and post in real time. 25% - Strategy and Engagement Participates in regular brainstorming, development, and implementation of organic social media strategy, developing content that sparks engagement and helps grow an online presence. Assists with planning and maintaining a content calendar aligned with brand initiatives, news, and yearly higher-education observances. Monitors public sentiment toward the Maricopa brand. Actively engages with followers, and responds to comments and messages in a timely manner to nurture online communities. Remains abreast of social media trends and platform/algorithm updates to ensure content remains relevant, aligning strategies accordingly. 20% - Reporting and Analytics Monitors and analyzes key performance metrics and social media insights to refine strategies and optimize social media content. Provides weekly/monthly reports to the marketing and communications team on social media performance, recommending actionable insights. 10% - Other duties as assigned Minimum Qualifications Bachelor's Degree from a regionally accredited institution in public relations, marketing, journalism, or related field and four (4) years of advanced journey-level experience in developing, planning, and implementing public relations and marketing activities, projects, and campaigns. OR An equivalent combination of the conferred degree and directly related full-time work experience as described above sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation, may be considered. Desired Qualifications Four (4) or more years of demonstrated, full-time work experience in a social media position. Four (4) or more years of demonstrated, full-time work experience creating social media content such as written copy, graphics, photography, and short-form videos. Four (4) or more years of demonstrated, full-time work experience using social media management and analytics tools. Advanced proficiency with creative digital tools and applications, including Adobe Creative Suite, Canva, Final Cut, and CapCut. Excellent written and verbal communication skills, as demonstrated through a cover letter. Special Working Conditions This role will be required to attend and cover off-site District and College activities and events, some of which may occur outside of regular business hours and at college campuses located throughout the Valley. How to Apply Applicants are required to submit a cover letter and resume showing how the applicant meets the minimum and desired qualifications. All minimum requirements must be met at the time of the application. Additional materials will not be accepted after the job posting has closed. Missing materials or incomplete employment history will not be considered. Please ensure your materials clearly provide the following information. Clearly illustrate how prior experience, knowledge and education meet the minimum and desired qualifications for this position. Indicate whether former or current employment is Full-Time or; Part-Time employment, to include Adjunct or Associate Professor (must include number of hours worked, contact hours or load) Provide employment history in a month/year format (e.g., 09/07 to 10/11) including job title, job duties, for each position held and name of employer for each position. Three professional references, preferably current and/or former supervisors. If references are not provided in resume upon application, they will be requested at time of interview. Posting Close Date Open until filled First Review Date is Monday, April 28, 2025 Applications received after the review date may not be screened. EEO, Title IX, & Clery Act Maricopa County Community College District (MCCCD) will not discriminate, nor tolerate discrimination in employment or education, against any applicant, employee, or student because of race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship status (including document abuse), age, disability, veteran status or genetic information. Title IX of the Education Amendments of 1972, states: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance." The policy of the MCCCD is to provide an educational, employment, and business environment free of gender discrimination. Incidents of misconduct should be reported to the college Title IX Coordinator, as outlined in policy, contact information is available at this link Title IX Coordinators. The Clery Act is a Federal law requiring United States Colleges and Universities to disclose information about crime on and around their campuses. Crime reporting data for each of the Maricopa Community Colleges, as required under the Clery Act, is available at this link Clery Act. To apply, visit https://jobs.maricopa.edu/psp/MCPAHPRD/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=1000&JobOpeningId=321270&PostingSeq=1 jeid-eb67c3ceccbd3c4f9f5013aaee07e17b