SEO Lead

The Auto Club Group
paid holidays, tuition reimbursement, 401(k)
United States, Michigan, Dearborn
1 Auto Club Drive (Show on map)
Apr 09, 2025
It's a great time to join AAA The Auto Club Group! JOIN THE TEAM COMMITTED TO DRIVING YOUR CAREER FORWARD Job Type: Full time Exempt/Non Exempt: Salary Job Description: I. Position Description Primary Duties and Responsibilities (details of the basic job functions): The Auto Club Group is seeking a prospective SEO Lead who will serve as a member of the e-Commerce team to increase visibility and organic rankings of digital content across the major website search engines. This position provides guidance and strategic direction through technical SEO review, on-page and off-page optimizations, and local SEO execution. Responsible for creating and maintaining performance reports and dashboards by pulling data from enterprise level tools as well as identifying optimizing opportunities to improve acquisition, conversion and retention; and executing the appropriate test and analysis to understand the effects of changes. Duties may include: Lead and educate colleagues on strategy development, SEO best practices, keyword research processes, and opportunity analyses. Continuously identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis Develop, socialize and champion an SEO content strategy among various cross-functional partners. II. Required Qualifications (these are the minimum requirements to qualify) Education (include minimum education and any licensing/certifications): Bachelor's degree in computer science or related field or applicable professional certification and/or relevant technical/analytical/educational experience. Experience: Experience with keyword research, search ranking, and analytical abilities to test hypotheses for content effectiveness. Experience with link building, outreach, and social media marketing to drive organic traffic. Experience with conducting technical SEO audits. Knowledge and Skills: Ability to articulate ideas in SEO content documentation, writing detailed user story tickets, and setting standards for rolling out content onto the website. Understanding of content marketing strategies, editorial calendars, and content optimization for search engines Knowledge of local search algorithms and optimization techniques, including local business listings Understanding of mobile search and user experience, including mobile-friendly design, responsive web design, and mobile site speed optimization Ability to write effective SEO content, including meta descriptions, title tags, and on-page content. Excellent communication skills and ability to interact with teams across enterprise. Able to operate in a collaborative, cross-functional environment. Strong quantitative and analytic skills with the ability to derive and communicate key insights from data. Excellent judgment and ability to make recommendations and decisions. Demonstrated critical thinking and problem-solving abilities. Must be tech-savvy with a working knowledge of HTML/CSS and basic JavaScript Strong organizational skills, detail-oriented, with the ability to successfully manage multiple projects. III. Preferred Qualifications Experience with Semrush, Google Search Console, Screaming Frog, and similar organic search applications including AI powered applications. Experience using AI powered tools for keyword research, content development, site audits, backlink analysis, and performance tracking. Experience with semantic analysis using natural language processing (NLP) tools to identify emerging search trends and user intent. Experience implementing and managing schema markup to enhance website search results using AI tools. Experience with Adobe business applications, including Adobe Experience Manager and Adobe Analytics. IV. Work Environment This is a hybrid work arrangement (time spent in office and remote). Depending on the employee's role and leadership's assessment, some employees will come into an ACG facility on a weekly basis, a monthly basis, or on an "as needed" basis for key meetings and collaborative activities. Most employees will be required to come into the office, at a minimum, for important departmental meetings or teambuilding events. This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy. The ACG SEO Lead will earn a competitive annual salary of $83,000.00 - $100,000.00 with an annual bonus potential based on performance. Excellent and comprehensive benefits packages are just another reason to work for the Auto Club Group. Benefits include: 401k Match Medical Dental Vision PTO Paid Holidays Tuition Reimbursement Important Note: The above statements describe the principal and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements. Who We Are Become a part of something bigger. The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 14+ million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America. By continuing to invest in more advanced technology, pursuing innovative products, and hiring a highly skilled workforce, AAA continues to build upon its heritage of providing quality service and helping our members enjoy life's journey through insurance, travel, financial services, and roadside assistance. And when you join our team, one of the first things you'll notice is that same, whole-hearted, enthusiastic advocacy for each other. We have positions available for every walk of life! AAA prides itself on creating an inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints, realizing our differences make us stronger. To learn more about AAA The Auto Club Group visit www.aaa.com Important Note: ACG's Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level. The above statements describe the principal and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements. The Auto Club Group, and all its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status. Regular and reliable attendance is essential for the function of this job. AAA The Auto Club Group is committed to providing a safe workplace. Every applicant offered employment within The Auto Club Group will be required to consent to a background and drug screen based on the requirements of the position.