Marketplace Marketing and Promotions Specialist

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Specialist, Marketplace Marketing & Promotions develops and executes marketing and promotions strategies to drive brand awareness, customer engagement, and sales growth across Macy's Marketplace. This results-oriented role supports key marketplace initiatives and ensures the successful implementation of promotional campaigns that elevate seller visibility and contribute to overall business performance.

What You Will Do

• Manage seller participation deadlines for key marketing campaigns and seasonal themes.
• Partner with the Seller Success team to coordinate content selections by department (e.g., Own Your Style, Gift Guides).
• Collaborate with the Sitewide Site Merchandising team to support milestone events and initiatives (e.g., Black Friday, Cyber Monday).
• Coordinate product sample requests and returns directly with sellers.
• Work cross-functionally with Site Merchandising to troubleshoot issues related to email content linking.
• Partner with the Marketing team to review and approve weekly marketing assets.
• Lead marketing support for new strategic seller and brand launches across owned channels.
• Coordinate with the Seller Success team to manage event sign-ups and ensure timely submission of promotional templates.
• Audit all marketplace promotions to ensure proper setup and functionality before launch.
• Oversee the opt-in process for value-add initiatives such as coupons, affiliate placements, and flash sales, in coordination with cross-functional partners.
• Collaborate weekly with the Affiliate team to identify and support new brand placements across the site.
• Track and analyze key performance indicators (KPIs) to evaluate marketing and promotional effectiveness.
• Stay informed on industry trends and evolving marketplace policies to ensure marketing efforts remain compliant and competitive.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Marketplace Marketing Expertise: Experienced in marketing strategies, particularly within a marketplace environment, with a strong understanding of platforms like Amazon, Walmart, and eBay.

Cross-Functional Collaboration: Skilled at partnering with teams such as Seller Success, Site Merchandising, and Marketing to drive successful campaigns and initiatives.

Communication: Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively to internal teams and external partners.

Project Management: Highly organized with strong attention to detail, able to manage multiple campaigns and deadlines simultaneously in a fast-paced environment.

Analytical Skills: Proficient in tracking and analyzing key performance indicators (KPIs) to evaluate the success of marketing and promotional efforts.

Marketing Tools Proficiency: Expertise in Microsoft Office and various marketing tools/software, with familiarity in SEO principles and e-commerce best practices.

Industry Knowledge: In-depth understanding of marketplace trends and policies to ensure compliance and maintain competitive marketing efforts.

Problem-Solving: Ability to troubleshoot issues related to email content linking, product samples, and promotional setups to ensure smooth execution.

Teamwork: Collaborative mindset with the ability to work effectively in a team-oriented environment to achieve shared goals.

Who You Are

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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