The Director of Admission for Operations strengthens the partnership between Admissions and Financial Aid and the University to support the enrollment and retention of future and current students. In addition, this position provides timely, accurate reporting to campus leadership to inform, analyze, and project enrollment This position reports directly to the Senior Director of Admission.
The Director is the University's data steward for all incoming student data as well as the institution's chief architect of the University's
CRM (Slate). This includes leading the institution to effectively leverage the
CRM to recruit, enroll, and transition new students to
UNCA. The Director must stay abreast of new features of the
CRM and make recommendations on how best to leverage new capabilities to achieve institution and
UNC system goals. This will require collaborating and communicating effectively with the
ADMFA units and campus leaders across divisions.
The Director is responsible for writing and maintaining the data-reporting tools, data integrity, analysis, and the accuracy of the data entered into the student information system(s). These reporting solutions are necessary to provide strategic point-in-time analysis related to application and admission activity, deposit activity, financial aid and merit-based scholarship spending, target-driven performance metrics, trend reports, and day-over-day annual comparison mapping.
The Director is responsible for managing the data housed in the student
CRM (Slate) and other data systems that stretches from the recruitment of students, through the admissions process, merit scholarships and financial aid packaging, and student matriculation. This responsibility includes managing the
CRM (Slate), receipt and processing of application materials, managing student and partner data, and awarding and recording merit-based resources. The position also assists with communication strategies and related contact with prospective students, families, and mentors. The Senior Associate Director is responsible for maintaining the Slate
CRM solution used in the Office of Admissions and securing the data stored within the
CRM for compliance with state and federal policies. This responsibility will require collaboration with IT colleagues to determine how best to provide and distribute information to appropriate constituencies, including updates and training on best-practice procedures, to ensure that counseling staff have the tools necessary to facilitate the highest degree of customer service to achieve annual enrollment targets.
The Director serves in a lead capacity with 3rd party data integration partners with the Office of Admission. This position serves as the primary individual responsible for timely and accurate data analysis and distribution relative to enrollment and retention to the Associate Vice Chancellor of Admission and Financial Aid and University Leadership.
The Director serves as the manager of the paperless work environment inside the Office of Admission. This position establishes and maintains an environment of expedited processing with high accuracy. This position prioritizes national and statewide best-practice to effectively drive our internal processing, focusing on speed, accuracy, and compliance with state and federal policies that govern admission and financial aid protocols.
The Director also serves as the primary liaison with Institutional Research and Effectiveness Planning and
ITS to ensure that the data provided to others, both on-campus colleagues and off-campus partners or surveys, is accurate.
The Director leads, supervises, and develops the Admissions Operations team. They are responsible for aligning all admissions operations to comply with all institutional, System, state, and federal policies and regulations. |