Senior Marketing Analytics & Operations Manager

Flexera
United States, Illinois, Itasca
300 Park Boulevard (Show on map)
Mar 27, 2025
remote type Remote locations Home-United States time type Full time posted on Posted 8 Days Ago job requisition id 15391 Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint in hybrid environments-from on-premises to SaaS to containers to cloud. We're transforming the software industry. We're Flexera. With more than 50,000 customers across the world, we're achieving that goal. But we know we can't do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we're consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com The Impact The Marketing Analytics & Operations Manager plays a critical role to Flexera's go-to-market strategy. Our target personas are inundated with marketing messaging from hundreds of companies every day. To increase lead conversion and brand awareness, we must leverage data about what is working to increase marketing effectiveness (ROI). Your work will drive engagement with qualified prospects, ultimately helping the SDRs and field sales team to create pipeline. You'll use technology and data to improve our marketing programs - ultimately allowing us to create a better experience for our potential customers. The Role The Marketing Analytics & Operations Manager should have a passion for data, metrics, and reporting. This is accomplished by focusing on the design and execution of our lead management processes and marketing activities. The Marketing Analytics & Operations Manager will inform our marketing strategy by: Measuring and benchmarking marketing activity outcomes (ROI) and making recommendations on how to adjust marketing strategy Budget Planning and Management of Flexera's marketing organization aligned with ROI Oversee and develop our martech foundation of Salesforce, Eloqua, Pathfactory, Bizible, and Triblio Ensure our marketing technology stack supports overall marketing objectives; make recommendations to increase productivity or effectiveness Establish scalable processes and workflows to ensure best practices for campaign execution, lead management, and efficient follow up Explore data continually to find trends, identify potential issues, monitor MQL progress and identify areas for data quality improvement Align with stakeholders to clearly define campaign objectives, requirements, priorities, and timelines for seamless collaboration with the field Analyze and refine existing contact/account scoring model and lead processes to surface the most optimal contacts and accounts for sales outreach Maintain campaign performance dashboards and report to stakeholders on a regular cadence. Analyze performance and provide thoughtful recommendations for optimizations Our Brand To maintain Flexera's market leadership positions, the Marketing Analytics & Operations Manager is instrumental in making recommendations about marketing tactics and strategies to support the continued growth of our brand. Our marketing operations manager will work with key stakeholders in Revenue, Finance, Sales Operations, and Product to establish credible performance measurements, reliable KPIs, and leverage data to increase market awareness of our leading products. Qualifications The right candidate must have experience managing marketing operations. To assess fit, here is a partial list of critical competencies that we will probe into: Experience working with marketing automation and CRM tools, ideally Salesforce and Eloqua. Experience building campaigns in a CRM. Familiarity with other martech tools Understanding the campaign management process including attribution and measurement Experience developing and optimizing complex campaigns and nurture flows including email, advertising, social, and website engagement Strong analytical skills and experience with data as the foundation of actionable insights and decision-making Ability to collaborate well with stakeholders and build strong relationships across teams Ability to thrive in a fast-paced environment focused on growth Exceptional written and verbal communication skills Relevant BA/BS degree with experience in a marketing ops role #LI-Remote #LI-DL1 #Marketing Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations. Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all. We encourage candidates requiring accommodations to please let us know by emailing careers@flexera.com.