Retail & Brand Activation Intern

The New Era Internship Program is a disruptive & diverse opportunity that delivers an elite & authentic experience for students. The program provides meaningful & impactful work that will add real value to our strategic initiatives. New Era Interns will be geared up to become the best version of themselves & learn how to become progressive in whichever career path they choose.

Summer 2025 Internship Snapshot

• The Internship program is a full-time (40 hours) paid opportunity running from May 21 - August 13, 2025
• In addition to your projects and tasks, New Era Interns will experience:
  • Community Service Day
  • Team Building Day
  • Professional Development (Learning Sessions, Resume Review, Career Pathing Sessions, Mock Interviews)
  • End of Internship Group Celebration (After you crush the internship, let's celebrate)

The Opportunity at Hand

The role of the Retail & Brand Activation Intern is an integral member of the Marketing team adding value through assisting with day-to-day Sport, Lifestyle and In-Venue Retail Activation projects, including but not limited to league tentpole event planning, analysis of retail account buys, competitive research, budget assistance, product seeding, and working cross-functionally to request marketing assets for accounts. This role will also be exposed to projects on the Brand Activation/Events side of the department.

Projects & Tasks

• Assist with NBA Draft & MLB All-Star Game event planning
• Participate in department meetings
• Draft program and event recap decks
• Request creative assets for relevant MLB, NFL & NBA on-field/court programs
• Support product seeding/shipping & receiving
• Master submitting purchase requests and invoices in Concur
• Develop creative briefs for Lifestyle Marketing initiatives
• Assist with various community events
• Keep all sensitive matters confidential
• Other duties as assigned

What you will need to make an impact

• Strong computer skills; Microsoft Word, Excel and PowerPoint and the ability to learn and utilize new systems
• Ability to establish relationships and interact with various levels within the organization
• Ability to manage multiple priorities, meet deadlines and efficiently prioritize workday to maximize productivity
• Strong verbal and written communication skills with the ability to communicate effectively and professionally
• Enthusiastic, pro-active, and positive person who adapts to change and with urgency and persistence
• The ability to be innovative and creative when handling difficult business challenges
• Exposure to the process behind consumer-facing events and marketing campaigns
• Knowledge of programs like Concur & BI/SAP

Education and Experience

• Must be currently enrolled in a Bachelor's program within Business Administration, Communication, Marketing, or a related field
• Experience working in corporate environment or at retail
• Experience using platforms like Concur and SAP a plus

New Era Cap, LLC. is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

This role is 100% in-person and requires on-site attendance five days a week at our Headquarters building located in downtown Buffalo. The hourly rate for this posted position is $17/hr. and pertains to candidates located in Western New York. Compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

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