Performance Marketing Manager

Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman, Black+Decker, Farberware, Breadman, Juiceman, Russell Hobbs and Remington. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

As the Performance Marketing Manager: eCommerce at Spectrum brands, you will be responsible for creating, executing, and optimizing advertising campaigns across various e-commerce platforms. You will work closely with the sales, account management and content teams to develop advertising strategies that drive revenue growth and brand awareness. Your main goal is to maximize and grow incremental sales while managing spend efficiency to deliver TACOS goals.

Your day-to-day activities will involve planning and executing advertising campaigns, analyzing performance data, and making data-driven optimizations on various marketplaces such as Walmart, Target, Wayfair, etc. You will collaborate with internal teams to align advertising efforts with overall marketing and sales strategies. As the advertising expert, you will stay current with industry trends and developments to ensure that Spectrum Brands remains competitive in the ever-evolving e-commerce landscape.

Location: This is a remote position with 10% travel required.

• Develop, execute, and manage advertising campaigns across various e-commerce platforms, including Walmart, Target, Wayfair and others.
• Own full funnel marketing execution on each retail marketplace, including sponsored product, sponsored brands, sponsored display, and DSP campaigns.
• Leverage marketing software to manage, execute and optimize marketing performance.
• Collaborate with marketing and brand teams to develop strategies to drive traffic to marketplaces.
• Analyze campaign performance data and make data-driven optimizations to maximize TACOS performance.
• Stay current with industry trends, best practices, and emerging advertising opportunities to maintain a competitive edge.
• Provide regular reports and insights on advertising performance to eCommerce sales and inventory teams and other key stakeholders.
• Collaborate with the creative team to develop engaging and effective ad creatives.
• Partner with the eCommerce creative team on SEO optimizations based on paid keyword strategies.
• Ensure advertising campaigns adhere to platform guidelines and company brand standards.
• Manage advertising budget and monitor spend to ensure cost-efficiency and optimal TACOS.

• Bachelor's degree in marketing, advertising, communications, or a related field

• Minimum of 5 years of experience in advertising management, with a focus on marketplaces or DTC websites.
• Minimum of 5 years of experience working with marketing software platforms such as Teikametrics, Perpetua, etc.
• Proven experience in managing advertising campaigns, particularly in eCommerce.
• Strong understanding of e-commerce platforms such as Walmart, Target, Wayfair and others
• Excellent analytical and data-driven decision-making skills.
• Financially astute with superior analytical and quantitative skills, comfortable with leveraging complex data.
• Track record of delivering results and executing with excellence for a large volume, high profile business.
• Exceptional interpersonal and communication skills, both written and verbal.
• Proficiency with Excel and data analytics, BI tools, and data science methods in solving complex problems.
• Experience influencing multiple stakeholders and proven ability to lead large and complex projects with cross functions and teams.

Leadership Competencies

• Drives for Results: Focuses on achieving concrete, positive results that contribute to the company's success. Takes the initiative to get things done and approaches tasks/problems with a sense of urgency. Perseveres toward goals and can be relied upon to meet commitments. Anticipates potential obstacles and identifies means to overcome them and reach goals. Resiliently responds to setbacks and keeps self and others focused on achieving the objective.
• Analyzes Issues: Asks the right questions and looks past superficial symptoms to accurately identify root causes of problems. Collects and integrates the appropriate information to make a sound and practical decision. Quickly and accurately separates relevant from irrelevant information. Draws logical conclusions from the interpretation and assimilation of multiple data points. Identifies the risks, benefits, and opportunities of various options and solutions. Carefully examines issues and avoids rushing to solutions.
• Works Collaboratively: Understands how things are accomplished in a complex organizational context and works with and through others to get things done Recognizes stakeholders' objectives and demonstrates a willingness to help others meet their needs even when they may go beyond one's own agenda. Effectively navigates the political landscape to build alignment and achieve desired results. Is willing to accept decisions that are best for all concerned, even if they are not personally beneficial.
• Challenges Convention: Consistently pushes against the status quo and encourages others to do the same. Challenges standard approaches and traditional ideas in search of more effective or efficient options. Champions innovation and motivates others to find new and better ways of doing things. Is willing to adapt one's approach to meet changing conditions or business needs. Respects and encourages diversity of thought. Displays insight regarding new ideas or approaches that are likely to have practical application.
• Builds Relationships: Treats others with consideration and respect and values those whose goals, background, or perspective differ from one's own. Demonstrates emotional intelligence and tailors his/her interpersonal style to ensure optimally effective interactions and outcomes. Operates and interacts with others using a combination of candor and finesse. Stays aware of own reactions and consistently maintains a constructive and composed demeanor regardless of circumstances.

This is a remote role with 10% expected travel.