Global Brands Communication Manager

Purpose & Overall Relevance for the Organization:

The Manager, Global Brand Communications helps support and develop an integrated, through-the-line marketing communications package to support adidas' global marketing and business objectives.

Key Responsibilities:

* Consult horizontal and BU functions in developing marketing and communications plans that drive the brand and lead to effective marketing

* Partner with markets to understand and define strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the global market space

* Responsible for the daily management of internal and external resources (agencies) in campaign briefings and execution.

* Maintain a deep operational relationship with Communication Category leads and channel leads to ensure full coordination of program activities and compliance with comprehensive brand activation calendar.

* In partnership with relevant team members, support cross functional team process with Newsroom, digital, retail and event marketing specialists to ensure a consistant, consumer relevant message is brought to life across all key touchpoints.

* Help develop communication tools from briefing, to pre-production, production and delivery, ensuring all projects are on-time, on-brief and meet the highest creative standards

* Oversee and manage the end-to-end ordering process for products needed for shoots, collaborating with internal teams and stakeholders to ensure correct products are sourced and on time.

* Coordinate campaign/activation recaps and post mortems, identifying and sharing key learnings, analytics delivery against KPIs and best practice sharing

* Remain up-to-date on the fast development media enviornment in gernal, and new media technologies and opportunities, in particular

Key Relationships:

Brand Creative, Local Market Comms Teams, Newsroom, Retail, Media, Agency Partners, Cultural Marketing, Sports Marketing

Knowledge and Experience:

* Proven results and orientation based in critical thinking and problem solving skills

* Organizational and executional skills when owning a project/activation

* Consistent, proven ability to drive comprehensive, connected programs across channels.

* Able to identify, inspire and contribute to innovative, break through creative and processes

* Collaborative team player with strong interpersonal/relationship building skills.

* Experience working in or managing agency partnerships and building strategic relationships.

* Deep knowledge of both traditional and digital/social marketing channels.

* Proven ability to articulate and deliver insightful briefs at all levels in various formats.

* Effective presenting to and inspiring diverse groups and stakeholders.

* Ability to effectively organize and manage cross-functional teams.

Skills and Abilities:

* Very skilled in Powerpoint

* Relentless drive and commitment to win, working extremely well under pressure.

* Strategic, organized and solution-oriented with an attention to detail.

* Innovative creative thinker, contributor and source of inspiration.

* Self starter. Can independently initiate, prioritize and manage workload.

* Effective influencer and ability to drive consensus across multiple teams and stakeholders.

* Collaborative by nature, able to partner with internal and external teams.

* Effective communicator to both internal and external stakeholders.

* Ability to take complex + ambiguous information and provide clarity + direction.

Requisite Education and Experience / Minimum Qualifications:

* Bachelor's degree (B.A.), with an emphasis in Communications/Marketing/Business preferred, and

* 4-6 years sports or other product/brand marketing experience

* Equivalent combination of education and/or experience may be substituted for degree