SUMMARY: The Digital Development Specialist will be responsible for creating, planning and optimizing experiences with user interfaces that are engaging and easily navigable across all Kraft Sports + Entertainment digital platforms - including websites, mobile apps, emails, online offers and other emerging technologies. This position will leverage a deep understanding of WordPress and other digital experience platforms, to play a crucial role in executing KSE's digital strategy across channels.
DUTIES AND RESPONSIBILITIES
- Develop websites and landing page layouts that are mobile responsive and user-friendly
- Identify and implement WordPress plugins and themes on organizational websites, including GilletteStadium.com and TheKraftGroup
- Assist in the development of the Patriots and Gillette Stadium mobile apps -- including ongoing collaboration with 3rd party developers -- by creating, updating, optimizing digital experiences and mobile landing pages
- Hand code and design email templates in HTML/CSS within marketing automation platform (Marketo) and sales enablement platform (Salesforce)
- Serve as primary webmaster for GilletteStadium.com, including publishing all content that touches website
- Support digital marketing team in execution of email marketing programs and other digital campaigns, using CMS, CRM, and other marketing platforms
- Create custom e-commerce offers and landing pages for KSE brands, while liaising with 3rd party developers for offer system enhancements.
- Support front-end webform development (Formstack) and back-end data integration with customer data warehouse
- Produce marketing assets to support corporate partners and programs
- Analyze stakeholder requirements and propose the best technological solutions
- Ensure the technical feasibility of UI/UX designs for responsive page development
- Manage onboarding of new digital marketing technologies, supporting platform transitions, channel integrations, and code implementations
- Research best practices and emerging technology opportunities
- Work within creative direction and brand guidelines of New England Patriots and Gillette Stadium
- Consume sports and marketing content across other teams, leagues and brands
- Special projects and assignments as business dictates
SUPERVISORY RESPONSIBILITIES
- This position has no supervisory responsibilities
SKILLS AND QUALIFICATIONS
- Bachelor's Degree or equivalent work experience
- 3 to 5 years experience providing digital development support at a high-level
- Development and page design experience with content management systems (Wordpress and Drupal)
- Proven ability to manually write HTML and CSS code for effective web and email layout
- Knowledge and demonstrated experience with mobile-first and responsive design
- Technical experience with marketing automation systems preferred (Marketo)
- Flexibility in working quickly and efficiently under pressure to handle shifting priorities
- Strong knowledge of digital and mobile technologies, software and applications
- Independent, creative problem solver and thinker
- Detail- and results-oriented, with strong organizational and project management skills
- Ability to work collaboratively with teams consisting of technical and non-technical members
- Strong understanding of file management
PHYSICAL DEMANDS
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
- Normal office environment
CERTIFICATES, LICENSES, REGISTRATIONS
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Kraft Group LLC
Dec 02, 2024